Alright, you’ve created an eye-catching infographic with some great, relevant data, but what do you do next? Don’t just settle for letting it sit on your blog, collecting figurative dust. With their appealing visuals and easy-to-digest information, infographics work best when they’re spread around the Internet via social media. Here are some of the steps you can take to make sure that your infographic is shared with a wide audience.
1. Encourage visitors to post it. If visitors see your infographic on your site and think it’s cool, they may want to share it on their own site—but they’re not going to do this if you don’t make it easy for them. Make it as easy as possible for your readers to share your infographic by creating a code to embed it.
And luckily, there’s a site that makes creating this code incredibly easy for you, too. You can use Siege Media’s embed code generator to convert your infographic into a code that can be embedded anywhere you want on your web page. Just follow the instructions on the generator, then copy and paste the code it gives you into the HTML of your post. Consider putting the code directly underneath your infographic with the caption “Share This Image on Your Site”.
2. Encourage visits to share it. Another incredibly easy way for readers to share your infographic is by clicking a button to post the image on one of their social media pages (people love when they can do things in just one click). With that in mind, make sure that you have buttons for all the major social media sites on your page—Facebook, Twitter, Pinterest, Instagram, and Google+, as well as any niche sites that fit your topic. Make sure that they’re located somewhere on the page that your visitors will quickly see them.
3. Promote it on your social media accounts. Don’t just let your visitors do all the work when it comes to sharing your infographic through social media. Make sure that you tweet about it, post it to your Facebook newsfeed, and share it on Google +, Instagram, Flickr, and Pinterest. If you want to save yourself some time, Hoot Suite is a great site that allows you to post to a bunch of different social media platforms at once.
4. Share it on infographic directories. I’ll be talking about specific infographic directories in greater detail in a later post, but know for now that posting your infographic to a number of different directories, like Visual.ly and Daily Infographic, is a great way to boost views.
5. Send an email. If your site has loyal subscribers or followers, send an email to your list. It’s easy to organize subscribers into lists on Gmail so that you can send out a mass e-mail, and the site Mail Chimp is also helpful if you want to send your infographic out as a part of a newsletter or email campaign.
6. Pitch it to bloggers. A lot of bloggers love including relevant infographics with their posts because visuals draw viewers (who hopefully go on to read the blog). Try using Google Blog Search to find blogs that cover topics related to your infographic, then contact blog editors to see if they want to share your infographic. Offer to embed it on their blog if they’re interested—they’re more likely to be interested if they have less work to do!
7. Send a direct message on Twitter. This is kind of like sending an email to subscribers—by direct messaging your Twitter followers about your new infographic, you’re telling them that you’ve created something you think they personally will be interested in, making it more likely that they’ll actually see your visual.
8. Create a video version of your infographic on Youtube. Want to expand your infographic’s readership even farther beyond your social networks? Consider making a video version of it and posting it on Youtube. Animating your infographic to focus on different data points is a great way to attract more viewers and really emphasize your data. And if you’re not experienced with animation software, you can also break your infographic down into individual slides, put some music or narration over it, and voila—a video infographic is born.
9. Include alt text for your infographic. The graphic designers out there are probably thinking, “Everyone loves infographics! Wouldn’t writing an alternative text version defeat the purpose?” Well, I’ve got news for you: not everyone loves infographics. Not because they aren’t great, but because this type of visual isn’t accessible for everyone. Blind or color blind Internet users can’t read infographics, and translation software doesn’t work on text within visuals, so people who don’t know the language you’ve written your infographic in won’t be able to access it either… unless you include an alt text version alongside your visual. Including text can also boost your web page in the SEO rankings, as long as you’re using keywords related to the content of your infographic (and you should be).
10. Send a press release. Speaking of SEO rankings, sending a press release is another great way to help your infographic climb the metaphorical rungs of the search engine ladder. It’s also a chance to go into a little more detail and share with your audience what you learned from the research that went into your infographic. This is your chance to explain to readers why your infographic matters.