The average website is over 90 percent text, and its design and readability reflects on your entire business. Your content may be interesting and highly relevant, but poor formatting will drive viewers away in frustration. Make use of these simple page layout tips and format changes to your text content to dramatically increase its readability …
The Internet is home to all manner of great ways to drive customers to your local business. It all starts with local search engine optimization, which can create a viral buzz about your business. This often has the effect of driving live leads to your front door, just so they can get a better feel …
Six Ways to Gain Customers using Local Search Engine Tactics Read More »
If you have a feeling that someone has copied your website or blog content you should check for duplicate content immediately before it may hurt your search engine ranking. Google does not like duplicate content and could exclude the pages that have been duplicated from the search engines. So once in a while you should …
Whether you are writing articles for your own website or articles for a directory, it is important to get the title right. No one will bother reading your article if your title is long or boring to read. Even if the content of your article is brilliant, if the title is bad, surely your …
How To Write Attention-Grabbing Titles For Your Blog Read More »
Do you know the telltale signs of an Internet scam? Are you intrigued by wild claims of work-free wealth? Could they be real? Most people are familiar with wire transfer scams (those fun e-mails from Nigeria) because they’ve gained a lot of publicity in recent years. However, “home business” based scams are alive and well …
Online Scams – Three Business Opportunities to Avoid Read More »
Understanding and utilizing Google Analytics is key in helping you also understand your audience. Google Analytics is based on a bundle of dimensions and metrics. Dimensions describe data. Metrics measure data. For example, one dimension measured in GA is a user’s browser. You can then measure that browserdimension with different metrics, perhaps gauging how many viewers have browsed …
A Beginners Guide to Google Analytics: 5 Fundamental Performance Metrics Read More »
It used to be that the business owner could set the tone for how he wanted his business run. Mom and pop hardware stores, for instance, insisted nothing could compete with the personal touch they provided. Some resisted change. Big newspapers and publishing companies used to be big players that set standards. But especially since …
Why You Are Losing Business With Your “Out of Date” Website Read More »
Having relevant, original content for your business blog is essential. In this post we will discuss some ideas for business blogging. It also needs to be updated regularly. You can’t have your content getting stagnant or you will find yourself without any hits. It can be extremely difficult to come up with relevant ideas week …
Content is king. It’s long been the mantra of successful internet marketing professionals, and it’s only becoming more important. As Google’s past Penguin and Panda updates and its recent Hummingbird algorithm reboot suggest, the key to boosting your search rank is to provide engaging, informative, and relevant content. But that’s not all – your authority …
Knowing what to tweet about and when can be difficult, and it’s even more difficult if you’re running a business and not just tweeting on your own personal account. Take a look at this list of things for businesses to tweet about. As you read this list, think about how you can relate the ideas …
