Internet Marketing Pro

pricing strategies infographic based consumer research1

When the Price Is Just Right: 6 Consumer Research Findings on Product Pricing

Do you know that small changes in your pricing scheme can have a significant impact on your sales? In general, shoppers are drawn to the lowest prices. However, you would want to price your product so that it is not too expensive and turn away potential buyers. You also would not want to set the …

When the Price Is Just Right: 6 Consumer Research Findings on Product Pricing Read More »

canva review

Review: How to Use Canva’s Free Infographic Design Tool

Infographics are a handy little marketing tool that can pack a big punch. If you’re not familiar with the term, infographics are a eye-catching visual representation of info, data, or knowledge that are designed to present information in a way that is quick, clear, and compelling. They combine text, images, and design to represent complex …

Review: How to Use Canva’s Free Infographic Design Tool Read More »

linkedin audience targeting

Is Your Target Audience on LinkedIn?

With a notably smaller audience than other social media sites such as Facebook and Twitter, LinkedIn might not be first on your list when you are considering methods of digital advertising for your business. But as one of the nation’s oldest, most popular professional network, LinkedIn should not be completely ignored. Studies report that as …

Is Your Target Audience on LinkedIn? Read More »

Frequency vs Boosting Posts on Facebook

Should You Focus on Frequency or Boosting Facebook Posts?

Facebook’s new algorithm change has altered the playing field for social media marketers. It’s harder than ever to get your content in front of customers without boosting Facebook posts. The change has made many wonder: is it better to post frequently and not boost it… or to write less content but boost every post? Here …

Should You Focus on Frequency or Boosting Facebook Posts? Read More »

Depositphotos 2508294 s

Facebook Lookalike Audiences: What Are They and How Can You Use Them?

You obviously don’t want your social media marketing campaigns to fall on deaf ears; it’s a waste of time if most of the people who see your ads aren’t interested or don’t have a need for your product. Fortunately, Facebook made it easier to target relevant potential customers when it introduced Lookalike Audiences in March …

Facebook Lookalike Audiences: What Are They and How Can You Use Them? Read More »

Depositphotos 20163051 s

Facebook Algorithm Change 2014: What You Need to Know

In late August, Facebook announced that it would be introducing a new newsfeed ranking algorithm to make sure that its users received more “timely” content. The goal of the change, according to Facebook, is to put time-sensitive posts on trending topics, such as a Sunday night football game a TV season premiere, at the top …

Facebook Algorithm Change 2014: What You Need to Know Read More »