13 Effective Event Marketing Techniques

Live promotional events may require a lot of blood, sweat, and tears on the part of your marketing team, but all that effort can pay off in a big way. Live events allow you to directly engage with consumers, promote…

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Current Trends in Infographics

There’s been a lot of debate in the past few years about whether we’re hearing the death knells of the infographic… but the fact that we’re even having this debate is an indication that infographics are still alive and kicking….

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How to Use Images for Local SEO

If you owned a retail store but hid all your products and visually-appealing decorations in an ‘Employees Only’ back room, you probably wouldn’t make any sales. The same goes for a local business’s website that’s devoid of any images. There…

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6 Ways Marketing Psychology Can Improve Your ROI

6 Ways Marketing Psychology Can Improve Your ROI

Sometimes I think I could really use ESP, or “Extra Search Perception”, to read the mind of Google! I always have to remind myself no matter how often search algo’s change, human nature is fairly constant, and learning to leverage…

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The Value of No Follow Links

4 Ways That No-Follow Links Can Be Beneficial

You’ve written a well-researched, in-depth guest post that includes a relevant link to your business’s website, and you’re ready to send that post off to its new home. You email the blog editor to make sure they’re still interested in…

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How to Create an Effective Call-to-Action Button

Imagine that you own a brick-and-mortar store with tons of great products, but once customers come in, they’re unable to find the register they need to go to in order to pay for their purchases. As a result, they walk…

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The Do’s and Don’ts of Link Building

Link building is a science, and there are plenty of businesses out there that still haven’t mastered the formula. Use link building correctly and you can attract more traffic to your site, establish yourself as a trustworthy voice in your…

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