content writing

Content Writing: Clarity Matters to Google

Does the level of technicality in written web content help or hurt search rankings for the publishing site? In other words, is it better for ranking if a site features near-or-at-expert-level terminology, or should bloggers and other content writing professionals…

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Call Tracking

How Does Call Tracking Impact SEO?

Call tracking’s reputation as both an advertiser’s go-to metric and an agency’s secret weapon continues to spread like wildfire, but so do concerns about how its implementation might hurt a site’s SEO. Thankfully, these concerns are overblown. When call tracking…

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Are PDF downloads good or bad for your SEO?

PDFs: Good or Bad for SEO?

It’s likely you’ve run into a PDF document on occasion as you search on Google, so you know that search engines are capable of indexing PDF documents.  But that doesn’t help you understand their impact on SEO. Is it a…

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How to Use SlideShare as a Powerful SEO Tool

How to Use SlideShare as a Powerful SEO Tool

SlideShare is now one of the leading content marketing platforms for helping businesses build brand awareness, drive traffic, and generate leads. Supporting the growing trend for visual content, it’s now the world’s largest community for sharing presentations. Even global brands…

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Enterprise SEO - Avoid These Common Mistakes!

Enterprise SEO – Avoid These Common Mistakes!

Corporations usually get their websites built by large teams of IT and engineering professionals. Often, these teams don’t consider SEO best practices or bring any search engine optimization professionals in to offer advice. Since most IT and engineering teams are…

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