In November 2013, Twitter amassed active monthly users numbering over 232 million. 53 million of these users were based in the United States. The number is still growing. Thus, harnessing Twitter as a marketing channel can definitely help broaden your consumer reach and drive traffic to your website. Bank on Twitter’s 140-character limit as a …
Knowing what to tweet about and when can be difficult, and it’s even more difficult if you’re running a business and not just tweeting on your own personal account. Take a look at this list of things for businesses to tweet about. As you read this list, think about how you can relate the ideas …
Online marketers are often hesitant to delve too deeply into the world of online comments sections. On the one hand, comments are an opportunity to engage with real consumers and get constructive feedback. On the other hand, there’s the risk that comment sections will be taken over by spammers and people with nothing good to …
The Ultimate Guide to Social Media Marketing: Comment and Reputation Sites Read More »
As marketers, we live and breathe metrics, particularly those related to ROI. After all, a campaign is only as successful as the net profits it brings in for a company. So I know that when the recent study from Tata Consulting Services found that 1 in 5 large consumer companies are actually losing money on …
Measuring Social Media Value: Why It’s So Difficult Read More »
As you learned if you read the first part of this series, the blanket term “social media marketing” incorporates a whole host of ways to creatively promote your business, beyond the social media tent-poles like Facebook, Twitter, and LinkedIn. By branching out into different niche areas of social media marketing, you can target specific audiences, …
The Ultimate Guide to Social Media Marketing—Part 2: Social Bookmarking Sites Read More »
By this point in time, we all know how important social media is to modern marketing campaigns. In July of 2012 alone, all Americans combined spent 121 billion minutes on social media sites (that would be six and a half hours per person). And that’s just one month! Like it or not, social media has …
A Guide to Social Media Optimization for Small Businesses Read More »
Ease is a crucial aspect of any successful social marketing campaign. If you make it simple for people to share your content, they are much more likely to do it. For a business’s Pinterest strategy, this means including Pin It buttons on each and every image on your site, particularly if you are a retailer …
Looking for a new way to get visitors to your site? Consider the newest major player in the social media landscape: Pinterest. The site is the fastest growing social network – ever. Last year, it hit the 10 million visitor mark faster than any standalone site in history, making it the third largest social network …
How to Use Pinterest to Generate Traffic for Your Site Read More »
Have you ever been scrolling through your Facebook News Feed and seen that one of your friends has “Liked” a page, claimed an offer from a company that they liked, or checked in at a specific location? If you’ve used Facebook even only occasionally, the answer is probably yes. These updates all stem from …
Step-by-Step Guide: Use Facebook Sponsored Stories to Promote Your Infographic Read More »
When most people think of social media marketing, they think of sites like Facebook, Twitter, and LinkedIn. And with good reason – they can be highly effective marketing tools when used correctly. But this just scratches the surface of the social media universe. There are dozens of successful social networks that you can use to …
The Ultimate Guide to Social Media Marketing: Part 1 – Picture Sites Read More »
