Four Strategies to Make Social Media Marketing Work for Your Small Business

If you are a small business owner, chances are that you have become familiar with the world of social media marketing, and for good reason. As one of the most cost-effective and rewarding marketing strategies available, it offers a wealth of benefits. However, getting started can be daunting. Follow these four proven strategies to develop a cohesive marketing plan.

Use Multiple Platforms

From Facebook to Pinterest, there are many different social media outlets available on the Web. With countless social media platforms for business owners to choose from, it is easy to see why many stick with one or two that they are personally familiar with. This common mistake greatly hinders your ability to reach your audience fully and decreases user engagement. Get started by determining what platforms your customers are using regularly and aim for utilizing the top three that they are most active on.

Establish a Tone

Every audience is different and as a result, will prefer varying tones and writing styles. Before jumping into to creating social media content, you should first determine the best tone for your particular audience. If you are transitioning your product or service to a new target audience or are attempting to broaden your current one, be sure to take that into account by crafting a writing style that appeals to all of your potential customers. From strictly professional to casual and conversational, tones set a mood for your content and help you better connect with your audience, which is why it is important to take your time to find the perfect one.

Boost User Engagement

Before attempting to promote sales, focus on increasing user engagement. Doing this will ensure that you have your audience’s full interest and will make product promotion much easier in the long run.  From sharing interesting content to contests to giveaways, there are many ways to increase user engagement. Use a variety of outlets for the best results.

Be Consistent

Consistency is critical for developing a successful social media presence. From your posts to your comments, you must dedicate at least an hour every day to maintaining your social media accounts. Ideally, you should spread out your time throughout each day if possible to provide real-time engagement with your audience.

Taking advantage of social media marketing may not be a walk in the park, but is worth investing your time in. With a few simple strategies, you will be well on your way to establishing a strong online presence.