Looking Back on 2013

Looking Back on 2013 – How Cuddly Animals and the NSA Shaped Search in 2013

As 2013 reaches its conclusion, SEOs find themselves in an almost identical situation to this time last year. Google still has a fetish for cuddly creatures (Panda’s, Penguins, & Hummingbirds), the phrase “content is king” is still echoed to the point of nausea, and the semantic revolution is still actively transforming the search experience. With …

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The 6 Most Effective Content Marketing Methods

The 6 Most Effective Content Marketing Methods

Content is king. It’s long been the mantra of successful internet marketing professionals, and it’s only becoming more important. As Google’s past Penguin and Panda updates and its recent Hummingbird algorithm reboot suggest, the key to boosting your search rank is to provide engaging, informative, and relevant content. But that’s not all – your authority …

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How to Increase Conversions on Your Landing Page

6 Ways to Increase Conversions on Your Landing Page & Generate More Leads

The landing page is the most important page on your website. It is the page where visitors arrive after clicking on an ad or a link, and increasing the amount of conversions that you make from the page is crucial to its success. There are a number of things that you can do to increase conversions …

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The Benefits of Changing Your WordPress Template: Thesis vs. Yoast

When it comes to search engine optimization, there’s a lot of emphasis put on content – keyword placement, site organization, link building – but what often gets lost in the discussion is site performance.   Issues like your site’s loading time and page errors impact how search engines view your site, and if you’re running …

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