These days, for businesses to stay viable, they need to be able to survive and even thrive in the highly competitive online environment of the internet. So-called internet marketing gurus, search engine optimization (SEO) experts, and online lead generation specialists may lay claim to all sorts of high tech wizardry to get clients’ websites to …
Online marketing has changed. It’s no longer a place where haphazardly placed Adwords ads can turn your blog into a gold mine. Today’s online marketing game is about relevancy, targeting and data. It doesn’t matter if you’re an online marketing noob or an old pro, here are 5 ways that you can turn your humdrum …
5 Ways to Breathe New Life into Your Online Marketing Campaigns Read More »
Every day it seems like Facebook has found a new way to collect data about its users, but it’s not the only one doing this. In fact, 50% of the most popular websites use cookies to collect personal information. If you’ve searched using Google lately, the information was captured and will be stored for 18 …
Online marketers are often hesitant to delve too deeply into the world of online comments sections. On the one hand, comments are an opportunity to engage with real consumers and get constructive feedback. On the other hand, there’s the risk that comment sections will be taken over by spammers and people with nothing good to …
The Ultimate Guide to Social Media Marketing: Comment and Reputation Sites Read More »
Pay per click ads are a worthwhile investment for many online marketing campaigns, but they can also end up being a waste of your advertising budget if they aren’t used effectively. If people are clicking on your ad but immediately bouncing away from the page it takes them to, you’re losing out on both money …
A Beginner’s Guide to A/B Testing PPC Ads: Part 1 Read More »
As marketers, we live and breathe metrics, particularly those related to ROI. After all, a campaign is only as successful as the net profits it brings in for a company. So I know that when the recent study from Tata Consulting Services found that 1 in 5 large consumer companies are actually losing money on …
Measuring Social Media Value: Why It’s So Difficult Read More »
As you learned if you read the first part of this series, the blanket term “social media marketing” incorporates a whole host of ways to creatively promote your business, beyond the social media tent-poles like Facebook, Twitter, and LinkedIn. By branching out into different niche areas of social media marketing, you can target specific audiences, …
The Ultimate Guide to Social Media Marketing—Part 2: Social Bookmarking Sites Read More »
Don’t have a mobile-friendly website? You’re not just missing out on a good opportunity—you’re losing potential customers. According to the Pew Institute, 56% of Americans already own smartphones, and that number is just going to continue to grow. There are also 1.2 billion people worldwide who use smartphones to access the web. And if those …
Why Mobile is a Critical Part of Your Online Strategy Read More »
By this point in time, we all know how important social media is to modern marketing campaigns. In July of 2012 alone, all Americans combined spent 121 billion minutes on social media sites (that would be six and a half hours per person). And that’s just one month! Like it or not, social media has …
A Guide to Social Media Optimization for Small Businesses Read More »
Ease is a crucial aspect of any successful social marketing campaign. If you make it simple for people to share your content, they are much more likely to do it. For a business’s Pinterest strategy, this means including Pin It buttons on each and every image on your site, particularly if you are a retailer …
