Outsourcing for Small Businesses

Outsourcing for Small Businesses – Your Strategic Advantage

1 Comment / Business

It is no secret that the small business landscape has radically changed over the past couple of decades. Rapid advances in technology have essentially eliminated the constraints of time and space, allowing businesses to maximize their productivity through a network of geographically dispersed personnel. The ability to outsource certain marketing positions can pay great dividends …

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Digital Marketing for Small Business

Why You Need Digital Marketing for Small Business

13 Comments / Business

Let’s face it – marketing technology is evolving at breakneck speeds. Just as customers are becoming more aware of their options, business owners are learning of better, and more efficient promotional tools. One of the best strategies to outlast your competition and get the clients’ attention is to implement solid digital marketing ideas for small business.   Many …

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Holiday Promotion Calendar

Step-by-Step Guide to Creating a Promotional Ecommerce Calendar for the Holiday Season

1 Comment / Ecommerce

 Did you know that shoppers begin searching for “Christmas Gift Ideas” as early as August? Yet many retailers don’t start planning until the month of December. But it’s not too late to get in the game. A great way to prepare for the holiday season is to develop a promotional ecommerce calendar. This helps to: …

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6 killer shopify apps

Six Shopify Apps that Can Improve Your Holiday Marketing

2 Comments / Ecommerce

Before the advent of the internet, small business owners put out advertisements in the local paper, hung signs, and hired costumed Santa Clauses to visit their store in order to attract holiday shoppers.  Today, new technology has provided us with even more powerful and effective tools for reaching customers. There’s social media sites and email …

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Frequency vs Boosting Posts on Facebook

Should You Focus on Frequency or Boosting Facebook Posts?

12 Comments / Internet Marketing Pro, Social Marketing

Facebook’s new algorithm change has altered the playing field for social media marketers. It’s harder than ever to get your content in front of customers without boosting Facebook posts. The change has made many wonder: is it better to post frequently and not boost it… or to write less content but boost every post? Here …

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Marketing to Millennials What Businesses Are Doing Wrong How to Fix It

Marketing to Millennials: What Businesses Are Doing Wrong & How to Fix It

10 Comments / Business

If you’re a marketer, you’ve probably struggled with marketing to millennials? It could be said to be the white whale of marketing. Also known as Generation Y, this cohort of young people born in the ‘80s and ‘90s are now graduating college, getting jobs, getting married, buying cars and homes, and in short, spending all …

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