Having relevant, original content for your business blog is essential. In this post we will discuss some ideas for business blogging. It also needs to be updated regularly. You can’t have your content getting stagnant or you will find yourself without any hits. It can be extremely difficult to come up with relevant ideas week after week. Here are some tips to help you find original content for your business blog.
Identify You Audience
Spend some time defining who your target audience is and what they are interested in. If you sell hair bows, find out what kind of parent buys your bows. Is it trendy moms? Does she stay at home? Is she crafty? Are her kids into sports? These questions could be answered completely different from two different hair bow companies. If you stay up-to-date with the latest fabrics and trends, your customers are likely a bit trendy. If you aim for cute bows and holiday themes, it may be geared towards younger children. These are just suggestions. Not everyone is going to be interested in what you’re selling. Get to know the ones who are.
Create Relevant Content
After you have identified who you are writing for, it will be easier to think of content that will interest them. You don’t have to only post content that pertains directly to your brand. Come up with topics that your customers would search for. If you own a home improvement store, posting DIY articles will attract people who would be interested in shopping at your store. If you sell trendy clothes for teens, fashion and celebrity articles would be appropriate for their interests. What are problems they have that they may turn to the Internet to help them with? What topic does a recent current event generate in their mind? What upcoming events are they likely getting prepared for?
Make Your Content About You
Tell them why they should choose your product. Is there something special about it? What are your selling points? You can do this with branded content that is essentially an article promoting your brand. This might include sales and promotions. You can also do this with an article that is about something else that mentions your brand. For example, if you sell cameras, you may do a blog post article suggesting electronic Christmas present ideas. Include your best-selling camera with a link to your online store.
Content Should Be Consistent With Your Brand’s Message
You brand voice should be clearly defined in your head before you ever place your first ad or write your first blog. What is your brand all about? You have already defined who your audience is and what they are interested in. Now ask, what traits do they admire in themselves and in others? For example, do they care about independence, education, charity, morality, organization, relationships, parenting, performing; the list could go on and on. Stay-at-home parents may be concerned with keeping their lives in order or enriching their children’s lives. These are the big-picture interests you should identify with your target audience.
People want to identify with your brand, but for that to happen, you can’t identify with everyone. You need to be specific. In the same way, you need to come up with content that is specific to your brand and to your customers.