Month: November 2014

Optimize Your Paid Search Strategy to Boost Holidays Sales

Everyone knows that holiday seasons are full of shopping excursions—but they’re also just as full of ads. When you’re vying for the attention of shoppers online, it can be difficult to know how to set yourself apart. Two of the most fundamental things for holiday advertising success are knowing which keywords to use and analyzing …

Optimize Your Paid Search Strategy to Boost Holidays Sales Read More »

Blog Traffic Growth Chart

Quantify Your Blog: How to Calculate the Cost of Your Blog

You’ve probably been told that a blog is a valuable marketing tool, and you’ve hopefully already started one for your business. But do you actually know what your blog is doing for your company? Most business owners intuitively understand that producing unique, high-quality content on a regular basis will attract more organic viewers and boost …

Quantify Your Blog: How to Calculate the Cost of Your Blog Read More »