Facebook ads are a must in any social media marketing campaign. Further, they’re important to anyone doing proper search engine marketing – for reasons we’re about to reveal. As it turns out, Facebook is a giant network with billions of users who spell out their preferences and likes. This means that you can use this network …
Revive Old Prospects Using Custom Audiences in Facebook Read More »
Fifty-six percent of holiday shoppers plan to do at least some of their shopping online, according to a National Retail Federation survey. With the holidays looming overhead as fast approaching deadlines, shoppers are anxious for reassurance that their orders will be delivered in time. After all, nothing would ruin Christmas like having to explain to …
Why and How to Create a Holiday Shipping Calendar Read More »
In late August, Facebook announced that it would be introducing a new newsfeed ranking algorithm to make sure that its users received more “timely” content. The goal of the change, according to Facebook, is to put time-sensitive posts on trending topics, such as a Sunday night football game a TV season premiere, at the top …
Facebook Algorithm Change 2014: What You Need to Know Read More »
For years, online marketers have held up keyword optimization as the pinnacle of search engine strategies—but that doesn’t mean it should be your top strategy. While keywords still have value, Google’s latest algorithm updates have been pushing marketers to focus more on user intent rather than just specific keywords. So What Is User Intent All …
This year, Macy’s announced that they would be moving the start of their Black Friday sale two hours earlier than the previous year—to 6 pm on Thanksgiving Day. Regardless of what you think of this tactic, one thing is clear: retailers need to be getting an early jump on the holiday season. With Black Friday …
Start Prepping Your Ecommerce Store for the Holidays Now Read More »
One of the most powerful features of LinkedIn Paid Ads compared to other social network ads and even PPC ads is the ability to utilize job-related information they have for their audience. In a recent post, I shared a step-by-step guide on how to create a paid ad on LinkedIn, and here I’ll go in …
How to Target the Right Audience with Your LinkedIn Paid Ads Campaign Read More »
Everyone knows that holiday seasons are full of shopping excursions—but they’re also just as full of ads. When you’re vying for the attention of shoppers online, it can be difficult to know how to set yourself apart. Two of the most fundamental things for holiday advertising success are knowing which keywords to use and analyzing …
Optimize Your Paid Search Strategy to Boost Holidays Sales Read More »
You’ve probably been told that a blog is a valuable marketing tool, and you’ve hopefully already started one for your business. But do you actually know what your blog is doing for your company? Most business owners intuitively understand that producing unique, high-quality content on a regular basis will attract more organic viewers and boost …
Quantify Your Blog: How to Calculate the Cost of Your Blog Read More »
Are you having a hard time promoting your website on the web? Are you frustrated with social media marketing? It is very easy for your content to get lost in the jungle of information out there. Nowadays, if you want your web site to rank well you need to build good quality content. Your posts need …
Using Infographic and Social Media Marketing to Boost Your SEO Read More »
You probably already recognize the value of including images with your business’s blog posts, but just in case you’re not convinced, here are a few quick stats: Posts with images get 94% more page views and engagement than those without. 60% of consumers say they are more likely to click through to a business’s web …
