It used to be simple climbing the corporate ladder. Stay at the same company. Put in the time. Work from the ground up. Or… Date the boss’s daughter. Between startups, contractors, and remote workers, the modern workplace is changing rapidly. Employees need to be dynamic, and technical to keep ahead. Below are three ways that …
3 Ways Smart Employees Upgrade Their Superstardom Read More »
Small business success in a competitive economic environment hinges on strong marketing efforts that bring in new clients and make loyal followers out of current clients. While most business owners know that online marketing is a must, they often don’t know which marketing tactics they should try. After all, new trends in online marketing come and …
Top 10 Online Marketing Tactics for Small Businesses in 2016 Read More »
Marketing and advertising can be challenging for a small business. The cost of traditional forms of advertising means they aren’t within the budget of many businesses. It’s possible to generate leads and inquiries through the Internet, but Search Engine Optimization (SEO) can be complex and time consuming. If you run a small a small business and want to …
If you are a small business owner, chances are that you have become familiar with the world of social media marketing, and for good reason. As one of the most cost-effective and rewarding marketing strategies available, it offers a wealth of benefits. However, getting started can be daunting. Follow these four proven strategies to develop …
Four Strategies to Make Social Media Marketing Work for Your Small Business Read More »
The online world has seen many different approaches to marketing a business, but fundamentally it is still about getting your name in front of targeted traffic. Some local businesses were slow to realize the full potential of online marketing, with a preference for the more traditional approaches. The last few years has seen an influx …
Does Your Business Need to Launch a Local SEO Campaign? Read More »
If you own a small business, selling your products online is cost-effective when compared with operating a brick-and-mortar store. An online store offers your products 24 hours a day and seven days a week, enabling customers worldwide to have easy access to your products. Furthermore, you do not have to hire an international sales staff or deal with distributors. …
Finding new customers and retaining existing ones is a challenge for any business. If you have a limited budget for marketing it can make things even harder. If options like television advertising or placing ads in glossy magazines are out of your reach, you have to be smarter in the ways you reach your customers. …
Do you know that small changes in your pricing scheme can have a significant impact on your sales? In general, shoppers are drawn to the lowest prices. However, you would want to price your product so that it is not too expensive and turn away potential buyers. You also would not want to set the …
When the Price Is Just Right: 6 Consumer Research Findings on Product Pricing Read More »
The popularity food trucks have sky-rocketed over the past several years, and for a good reason. Practical, cost-effective, and very lucrative at the same time, food trucks can offer a quick return on your investment. This booming industry recorded more than $800 million in revenue with annual growth over 9% last year and all indicators …
Facebook Local Awareness Ads Help Food Trucks Get Ahead Of The Competition Read More »
Infographics are a handy little marketing tool that can pack a big punch. If you’re not familiar with the term, infographics are a eye-catching visual representation of info, data, or knowledge that are designed to present information in a way that is quick, clear, and compelling. They combine text, images, and design to represent complex …
Review: How to Use Canva’s Free Infographic Design Tool Read More »
