Business

Marketing Metrics and Measuring Campaigns

Advanced Strategies for Measuring Your Marketing Programs

It’s not so easy to identify the kinds of results delivered by a marketing program. Any measurement framework is a tradeoff between accuracy and cost. Experience shows that most marketing departments start with low-cost, low-accuracy measurements and then begin to experiment with approaches that are more complex.   Key Challenges to Measuring Marketing Programs   …

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Hire an infographic designer

Should You Hire a High-End Infographic Designer?

With all the free infographic templates, image editing tools, and in-depth databases online, it’s becoming increasingly easy to plan and execute your own infographics, even if you don’t have any design experience. However, there are still situations when you may be better off investing in a high-end freelance infographic designer. If you’re interested in making …

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Is your business right for infographics?

Is Your Business Right for Infographic Marketing?

As content marketing has evolved, infographics have emerged as one of the most popular ways for businesses to convey information, promote their services, and even recruit candidates. It shouldn’t come as a huge surprise that infographics have gotten so big; they are visual aids that convey complex information in an easy-to-digest manner, and good infographics …

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