When it comes to websites, many business owners think they are doing everything right with their SEO efforts. However, many don’t realize that they may be committing critical mistakes that are doing more harm than good. With millions upon millions of local business websites out there looking to rank for specific keywords, here are …
These days, for businesses to stay viable, they need to be able to survive and even thrive in the highly competitive online environment of the internet. So-called internet marketing gurus, search engine optimization (SEO) experts, and online lead generation specialists may lay claim to all sorts of high tech wizardry to get clients’ websites to …
As marketers, we live and breathe metrics, particularly those related to ROI. After all, a campaign is only as successful as the net profits it brings in for a company. So I know that when the recent study from Tata Consulting Services found that 1 in 5 large consumer companies are actually losing money on …
Measuring Social Media Value: Why It’s So Difficult Read More »
As you learned if you read the first part of this series, the blanket term “social media marketing” incorporates a whole host of ways to creatively promote your business, beyond the social media tent-poles like Facebook, Twitter, and LinkedIn. By branching out into different niche areas of social media marketing, you can target specific audiences, …
The Ultimate Guide to Social Media Marketing—Part 2: Social Bookmarking Sites Read More »
Don’t have a mobile-friendly website? You’re not just missing out on a good opportunity—you’re losing potential customers. According to the Pew Institute, 56% of Americans already own smartphones, and that number is just going to continue to grow. There are also 1.2 billion people worldwide who use smartphones to access the web. And if those …
Why Mobile is a Critical Part of Your Online Strategy Read More »
By this point in time, we all know how important social media is to modern marketing campaigns. In July of 2012 alone, all Americans combined spent 121 billion minutes on social media sites (that would be six and a half hours per person). And that’s just one month! Like it or not, social media has …
A Guide to Social Media Optimization for Small Businesses Read More »
Looking for a new way to get visitors to your site? Consider the newest major player in the social media landscape: Pinterest. The site is the fastest growing social network – ever. Last year, it hit the 10 million visitor mark faster than any standalone site in history, making it the third largest social network …
How to Use Pinterest to Generate Traffic for Your Site Read More »
Of all the decisions you make when creating an infographic, it may be the first that’s ultimately the most important: what topic to cover. Even the most well-researched and well-designed infographic will go ignored if what it’s about isn’t compelling enough. So how do you go about finding the right topic for your …
How to Pick the Right Topic for Your Infographic Read More »
The common descriptors “one-size-fits-all” and “turnkey” share certain definitional similarities. When applied to a business—in this case, marketing agencies—both terms suggest some level of comprehensive capability. They also imply an inherent efficiency or convenience. But there is one key differentiator: VALUE. In this day and age, an agency that is “one-size-fits-all” really fits no one. …
There’s a difference between one-size-fits-all and turnkey Read More »
Sounds crazy, right? I mean, the reason any brand or business engages a marketing agency is to build awareness, drive sales and grow market share. So how could an agency possibly deliver the exact opposite? How could they actually inhibit sales or deter growth? ANSWER: 1. Lack of expertise 2. Lack of resources 3. …
