Small business success in a competitive economic environment hinges on strong marketing efforts that bring in new clients and make loyal followers out of current clients. While most business owners know that online marketing is a must, they often don’t know which marketing tactics they should try. After all, new trends in online marketing come and …
Top 10 Online Marketing Tactics for Small Businesses in 2016 Read More »
If you own a small business, selling your products online is cost-effective when compared with operating a brick-and-mortar store. An online store offers your products 24 hours a day and seven days a week, enabling customers worldwide to have easy access to your products. Furthermore, you do not have to hire an international sales staff or deal with distributors. …
Do you know that small changes in your pricing scheme can have a significant impact on your sales? In general, shoppers are drawn to the lowest prices. However, you would want to price your product so that it is not too expensive and turn away potential buyers. You also would not want to set the …
When the Price Is Just Right: 6 Consumer Research Findings on Product Pricing Read More »
Did you know that shoppers begin searching for “Christmas Gift Ideas” as early as August? Yet many retailers don’t start planning until the month of December. But it’s not too late to get in the game. A great way to prepare for the holiday season is to develop a promotional ecommerce calendar. This helps to: …
Step-by-Step Guide to Creating a Promotional Ecommerce Calendar for the Holiday Season Read More »
Before the advent of the internet, small business owners put out advertisements in the local paper, hung signs, and hired costumed Santa Clauses to visit their store in order to attract holiday shoppers. Today, new technology has provided us with even more powerful and effective tools for reaching customers. There’s social media sites and email …
Six Shopify Apps that Can Improve Your Holiday Marketing Read More »
Turkey day is right around the corner, and every business owner knows what that means: it’s time to prepare for Black Friday and Cyber Monday. These dates don’t mark the beginning of the holiday shopping season, but they are two of the biggest shopping days of the year. Companies that neglect them are not only …
How to Prepare for Black Friday and Cyber Monday Read More »
During this time of year, most of the visitors on your retail website are likely looking for one thing: gifts. Their goal is to find the right gift for the right person in their price range. One way to make this process easier for them is to create a holiday gift guide suggesting products. Jump …
How to Create a Holiday Gift Guide for Your Retail Website Read More »
Every year, the holidays are a major revenue driver for retail websites, so it’s not surprising that ecommerce sites put extra care and scrutiny into strategizing for this season. The goal? To improve on last year’s numbers. Here are five actionable tips for optimizing that can help you do just that this holiday season. Evaluate …
Beat Last Year’s Holiday Sales: 5 Ecommerce Optimization Tips Read More »
Whether you’re ready or not, we’ve entered the holiday season. And as kids and adults alike sit down to write their holiday wish lists, it’s time for online retailers to start writing their promotional holiday emails. Email marketing is consistently one of the most cost-effective forms of online marketing, with an average return of $44.25 …
Craft Great Holiday Emails for Your Ecommerce Business Read More »
Fifty-six percent of holiday shoppers plan to do at least some of their shopping online, according to a National Retail Federation survey. With the holidays looming overhead as fast approaching deadlines, shoppers are anxious for reassurance that their orders will be delivered in time. After all, nothing would ruin Christmas like having to explain to …
Why and How to Create a Holiday Shipping Calendar Read More »
