Ecommerce

Top 10 Online Marketing Tactics for Small Businesses in 2016

Small business success in a competitive economic environment hinges on strong marketing efforts that bring in new clients and make loyal followers out of current clients. While most business owners know that online marketing is a must, they often don’t know which marketing tactics they should try. After all, new trends in online marketing come and …

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How to Sell Your Small Business Products Online

If you own a small business, selling your products online is cost-effective when compared with operating a brick-and-mortar store. An online store offers your products 24 hours a day and seven days a week, enabling customers worldwide to have easy access to your products. Furthermore, you do not have to hire an international sales staff or deal with distributors. …

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pricing-strategies-infographic-based-consumer-research

When the Price Is Just Right: 6 Consumer Research Findings on Product Pricing

Do you know that small changes in your pricing scheme can have a significant impact on your sales? In general, shoppers are drawn to the lowest prices. However, you would want to price your product so that it is not too expensive and turn away potential buyers. You also would not want to set the …

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Holiday Promotion Calendar

Step-by-Step Guide to Creating a Promotional Ecommerce Calendar for the Holiday Season

 Did you know that shoppers begin searching for “Christmas Gift Ideas” as early as August? Yet many retailers don’t start planning until the month of December. But it’s not too late to get in the game. A great way to prepare for the holiday season is to develop a promotional ecommerce calendar. This helps to: …

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6 Killer Apps for Shopify

Six Shopify Apps that Can Improve Your Holiday Marketing

Before the advent of the internet, small business owners put out advertisements in the local paper, hung signs, and hired costumed Santa Clauses to visit their store in order to attract holiday shoppers.  Today, new technology has provided us with even more powerful and effective tools for reaching customers. There’s social media sites and email …

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