Do you know that small changes in your pricing scheme can have a significant impact on your sales? In general, shoppers are drawn to the lowest prices. However, you would want to price your product so that it is not too expensive and turn away potential buyers. You also would not want to set the …
When the Price Is Just Right: 6 Consumer Research Findings on Product Pricing Read More »
Infographics are a handy little marketing tool that can pack a big punch. If you’re not familiar with the term, infographics are a eye-catching visual representation of info, data, or knowledge that are designed to present information in a way that is quick, clear, and compelling. They combine text, images, and design to represent complex …
Review: How to Use Canva’s Free Infographic Design Tool Read More »
With a notably smaller audience than other social media sites such as Facebook and Twitter, LinkedIn might not be first on your list when you are considering methods of digital advertising for your business. But as one of the nation’s oldest, most popular professional network, LinkedIn should not be completely ignored. Studies report that as …
With 284 million active users, Twitter is the one of the most frequented social media site today, outranking LinkedIn and Google Plus and second only to Facebook. Research shows that of Twitter’s millions of users, 42% are following brands or companies. If you are a business owner, Twitter can be a valuable player in your …
If you’ve followed the previous posts in this series, you know how to figure out your blog’s ROI. Whether you are happy with your blog’s return on investment or hoping to make it higher, there’s always room for growth and improvement. Below are five straightforward, effective steps you can take to improve ROI of your …
Let’s say you own a San Francisco cycling shop and want to reach your target audience on Facebook. With more than 1.3 billion active monthly users, it’s pretty much a guarantee that there are a decent number of people on the social network who would be interested in your store. But how do you find …
Using Facebook Graph Search Identify and Expand Your Audience Read More »
Facebook’s new algorithm change has altered the playing field for social media marketers. It’s harder than ever to get your content in front of customers without boosting Facebook posts. The change has made many wonder: is it better to post frequently and not boost it… or to write less content but boost every post? Here …
Should You Focus on Frequency or Boosting Facebook Posts? Read More »
Part of thinking about your blog as a marketing tool is analyzing how much you’re spending to create the content versus the return that you’re seeing. This is something that we covered in detail in the first part of this series. But when you’re trying to figure out your return on investment, there’s more to look …
Quantify Your Blog: Are Your Repurposing Content? Read More »
You obviously don’t want your social media marketing campaigns to fall on deaf ears; it’s a waste of time if most of the people who see your ads aren’t interested or don’t have a need for your product. Fortunately, Facebook made it easier to target relevant potential customers when it introduced Lookalike Audiences in March …
Facebook Lookalike Audiences: What Are They and How Can You Use Them? Read More »
In late August, Facebook announced that it would be introducing a new newsfeed ranking algorithm to make sure that its users received more “timely” content. The goal of the change, according to Facebook, is to put time-sensitive posts on trending topics, such as a Sunday night football game a TV season premiere, at the top …
Facebook Algorithm Change 2014: What You Need to Know Read More »
