One of the most powerful features of LinkedIn Paid Ads compared to other social network ads and even PPC ads is the ability to utilize job-related information they have for their audience. In a recent post, I shared a step-by-step guide on how to create a paid ad on LinkedIn, and here I’ll go in …
How to Target the Right Audience with Your LinkedIn Paid Ads Campaign Read More »
You’ve probably been told that a blog is a valuable marketing tool, and you’ve hopefully already started one for your business. But do you actually know what your blog is doing for your company? Most business owners intuitively understand that producing unique, high-quality content on a regular basis will attract more organic viewers and boost …
Quantify Your Blog: How to Calculate the Cost of Your Blog Read More »
One of the best places for B2B advertising is on LinkedIn. You’ve got a huge audience of professionals and companies frequenting the site, so if you can catch the attention of the appropriate market for you, there’s a great chance that a number of those leads will convert. So how do you get the right …
Developing Effective Images for Your LinkedIn Ad Campaign Read More »
It’s not so easy to identify the kinds of results delivered by a marketing program. Any measurement framework is a tradeoff between accuracy and cost. Experience shows that most marketing departments start with low-cost, low-accuracy measurements and then begin to experiment with approaches that are more complex. Key Challenges to Measuring Marketing Programs …
Advanced Strategies for Measuring Your Marketing Programs Read More »
Not to be outdone by Facebook’s Custom Audience feature, Twitter unveiled their own Tailored Audience tool in 2013. Much like Custom Audiences, Twitter’s Tailored Audiences allows retailers to target ads to specific audiences based on email addresses that the retailers have already collected. Previously, advertisers largely had to rely on keywords and the Twitter handles …
Your ad copy plays a key role in the success of your campaign. If it isn’t enticing, people won’t click through, and if it’s misleading (intentionally or not), it can mean a lower conversion rate for those that do land on your site. In previous posts, I’ve covered the step-by-step process for creating a …
LinkedIn Advertising Best Practices: Writing and Testing Ad Copy Read More »
If you run a business or work in marketing and haven’t discovered Facebook Custom Audiences yet, now is the time to familiarize yourself with this useful tool. Facebook Custom Audiences lets you target ads and Facebook posts to anyone who has visited your website or signed up for your email list, even if they haven’t …
Using Email Marketing and Facebook Custom Audiences Together Read More »
In my last post, I talked about how to set up Facebook Custom Audiences and why it can be incredibly beneficial to your marketing. This week, I’m going to look at some specific remarketing strategies that you can use to reach relevant audiences and increase your sales once you’ve gotten the hang of Custom Audiences. …
Remarketing Strategies with Facebook Custom Audiences Read More »
Marketing on Facebook allows you to reach a huge audience, but when it comes down to it, the Facebook users who are interested in or have a need for your products are the only ones who matter. Why bother marketing women’s sun dresses to a mostly male audience, or marketing software solutions aimed at retailers …
How to Use a Facebook Custom Audience in Your Marketing Read More »
Google no doubt already plays a significant role in your online marketing. You’ve likely put some time and effort into optimizing your website so that it ranks as high as possible in Google’s search engine results, you may have created a Google+ profile for your business, and you may even pay Google to promote your …
Google Filetype Search Can Connect You to Prospects Read More »
