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How to Increase Conversions with Remarketing Lists for Search Ads

Until this past year, coming up with targeted marketing campaigns has required something of a scattershot approach—you could look at metrics for your website (like bounce rate, time spent on page, most viewed product pages, etc.) and research customer demographics (age, gender, region, etc.), but you couldn’t know which specific web users had visited which …

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increase conversions with content giveaways

eBooks, Guides, and White Papers: Using Content Giveaways to Increase Conversions

Standing out from your online competitors isn’t an easy feat. With so many other companies using their websites and social networks to attract leads, you need to offer your prospects something truly worthwhile if you want them to stick around. That’s where content giveaways come in. According to a report from Business.com, white papers are …

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