Live promotional events may require a lot of blood, sweat, and tears on the part of your marketing team, but all that effort can pay off in a big way. Live events allow you to directly engage with consumers, promote awareness of your brand, get customer feedback, and put a human face to your business, …
There’s been a lot of debate in the past few years about whether we’re hearing the death knells of the infographic… but the fact that we’re even having this debate is an indication that infographics are still alive and kicking. If you have any doubt about the infographic’s continuing prominence, just look at this graph …
If you owned a retail store but hid all your products and visually-appealing decorations in an ‘Employees Only’ back room, you probably wouldn’t make any sales. The same goes for a local business’s website that’s devoid of any images. There are two primary reasons why your website should have images and why those images should …
Sometimes I think I could really use ESP, or “Extra Search Perception”, to read the mind of Google! I always have to remind myself no matter how often search algo’s change, human nature is fairly constant, and learning to leverage marketing psychology can give us an edge on the competition. When it comes to the …
6 Ways Marketing Psychology Can Improve Your ROI Read More »
You’ve written a well-researched, in-depth guest post that includes a relevant link to your business’s website, and you’re ready to send that post off to its new home. You email the blog editor to make sure they’re still interested in the post, and you get a reply that goes something like this: “Sure, but I …
Until this past year, coming up with targeted marketing campaigns has required something of a scattershot approach—you could look at metrics for your website (like bounce rate, time spent on page, most viewed product pages, etc.) and research customer demographics (age, gender, region, etc.), but you couldn’t know which specific web users had visited which …
How to Increase Conversions with Remarketing Lists for Search Ads Read More »
Standing out from your online competitors isn’t an easy feat. With so many other companies using their websites and social networks to attract leads, you need to offer your prospects something truly worthwhile if you want them to stick around. That’s where content giveaways come in. According to a report from Business.com, white papers are …
eBooks, Guides, and White Papers: Using Content Giveaways to Increase Conversions Read More »
We’re not far into 2014, but Google has already made several significant changes to the way Product Listing Ads are structured and managed – and it’s likely there are more changes ahead of us. If you’re in online retail, it’s crucial to stay on top of them. Why? Because Google PLAs are rapidly dominating retail …
Big Changes to Google’s Product Listing Ads: What You Need to Know Read More »
Imagine that you own a brick-and-mortar store with tons of great products, but once customers come in, they’re unable to find the register they need to go to in order to pay for their purchases. As a result, they walk out without buying anything. As far-fetched as that scenario may sound, your ecommerce site is …
How to Create an Effective Call-to-Action Button Read More »
Link building is a science, and there are plenty of businesses out there that still haven’t mastered the formula. Use link building correctly and you can attract more traffic to your site, establish yourself as a trustworthy voice in your field, and raise your website’s search engine ranking with Google. However, if you build low …
