The Ad Rank algorithm update was almost inconspicuously set in motion by Google in October 2013. The most visible feature in this Ad Rank update is that now ad extensions will have an effect on how Google positions ads in its search pages. Formats and ad extensions now have the capability to influence an ad’s …
Lower Your Adwords Cost by Leveraging Google’s New AdWords Ad Rank Algorithm Read More »
The landing page is the most important page on your website. It is the page where visitors arrive after clicking on an ad or a link, and increasing the amount of conversions that you make from the page is crucial to its success. There are a number of things that you can do to increase conversions …
6 Ways to Increase Conversions on Your Landing Page & Generate More Leads Read More »
When it comes to search engine optimization, there’s a lot of emphasis put on content – keyword placement, site organization, link building – but what often gets lost in the discussion is site performance. Issues like your site’s loading time and page errors impact how search engines view your site, and if you’re running …
The Benefits of Changing Your WordPress Template: Thesis vs. Yoast Read More »
Knowing what to tweet about and when can be difficult, and it’s even more difficult if you’re running a business and not just tweeting on your own personal account. Take a look at this list of things for businesses to tweet about. As you read this list, think about how you can relate the ideas …
Online marketing has changed. It’s no longer a place where haphazardly placed Adwords ads can turn your blog into a gold mine. Today’s online marketing game is about relevancy, targeting and data. It doesn’t matter if you’re an online marketing noob or an old pro, here are 5 ways that you can turn your humdrum …
5 Ways to Breathe New Life into Your Online Marketing Campaigns Read More »
As marketers, we live and breathe metrics, particularly those related to ROI. After all, a campaign is only as successful as the net profits it brings in for a company. So I know that when the recent study from Tata Consulting Services found that 1 in 5 large consumer companies are actually losing money on …
Measuring Social Media Value: Why It’s So Difficult Read More »
Ease is a crucial aspect of any successful social marketing campaign. If you make it simple for people to share your content, they are much more likely to do it. For a business’s Pinterest strategy, this means including Pin It buttons on each and every image on your site, particularly if you are a retailer …
Getting more clicks through PPC ads can make a big difference for your business. Nowadays, even brick and mortar companies depend on web traffic to grow their business with mobile search becoming increasing prevalent, and PPC ads are one of the most cost-effective ways to drive traffic your way. If you find it successful for …
What is Cross Device Tracking? In the course of a single day, most people interact with the internet through multiple devices. They might use a laptop at home, their smartphone on the go, and then a desktop at work. If the same person visits a website from each of these devices, it is seen as …
