Social Marketing

How to Build a Better Target Audience for Your Facebook Ads

Do you want to reach the right people with your Facebook Ads? Want to learn more about targeted audiences? Facebook’s demographic and segmentation tools let you serve your Facebook ads to people who match your ideal customer persona. In this article you’ll discover how to build a target audience for your Facebook ads. #1: Explore Facebook Ad Targeting Options There are four …

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Top 10 Online Marketing Tactics for Small Businesses in 2016

Small business success in a competitive economic environment hinges on strong marketing efforts that bring in new clients and make loyal followers out of current clients. While most business owners know that online marketing is a must, they often don’t know which marketing tactics they should try. After all, new trends in online marketing come and …

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Facebook Advertising For Small Businesses

Marketing and advertising can be challenging for a small business. The cost of traditional forms of advertising means they aren’t within the budget of many businesses. It’s possible to generate leads and inquiries through the Internet, but Search Engine Optimization (SEO) can be complex and time consuming. If you run a small a small business and want to …

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Four Strategies to Make Social Media Marketing Work for Your Small Business

If you are a small business owner, chances are that you have become familiar with the world of social media marketing, and for good reason. As one of the most cost-effective and rewarding marketing strategies available, it offers a wealth of benefits. However, getting started can be daunting. Follow these four proven strategies to develop …

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How to Use Facebook Local Awareness Ads

Only five years ago, hyper-local mobile advertising was just a dream on the periphery of the minds of Facebook developers. But before location-enabled smartphones existed, Facebook’s vice president of global marketing suggested that hyper-local mobile ads were on the horizon for Facebook. So the social media giant began working towards geo-targeting advertising in 2011, when …

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Step-by-Step Guide to Increasing Website Conversions from Facebook

With more than 650 million daily visitors, Facebook provides business owners who use its advertising features with wonderful conversion potential. But since you’re also competing with more than 1.5 million advertisers and 30 million branded Facebook pages, it’s essential to outshine the competition if you want to make a difference in your website conversions. In …

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