Social Marketing

Paid Social Advertising

Learn How Paid Social Advertising Can Supercharge Your Content Promotion

Guest author: Ivan Serrano. Follow him on Google+ You’ve created quality content and promoted it via Facebook, Twitter, and your other owned channels, but you’re not seeing the numbers you expect. This shouldn’t be surprising as there is far more content being produced on a daily basis then people can possibly consume. Even if you …

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Facebook Lookalike Audiences: What Are They and How Can You Use Them?

You obviously don’t want your social media marketing campaigns to fall on deaf ears; it’s a waste of time if most of the people who see your ads aren’t interested or don’t have a need for your product. Fortunately, Facebook made it easier to target relevant potential customers when it introduced Lookalike Audiences in March …

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twitter tailored audience

How to Use Twitter Tailored Audiences

Not to be outdone by Facebook’s Custom Audience feature, Twitter unveiled their own Tailored Audience tool in 2013. Much like Custom Audiences, Twitter’s Tailored Audiences allows retailers to target ads to specific audiences based on email addresses that the retailers have already collected. Previously, advertisers largely had to rely on keywords and the Twitter handles …

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