Your ad copy plays a key role in the success of your campaign. If it isn’t enticing, people won’t click through, and if it’s misleading (intentionally or not), it can mean a lower conversion rate for those that do land on your site. In previous posts, I’ve covered the step-by-step process for creating a …
LinkedIn Advertising Best Practices: Writing and Testing Ad Copy Read More »
If you run a business or work in marketing and haven’t discovered Facebook Custom Audiences yet, now is the time to familiarize yourself with this useful tool. Facebook Custom Audiences lets you target ads and Facebook posts to anyone who has visited your website or signed up for your email list, even if they haven’t …
Using Email Marketing and Facebook Custom Audiences Together Read More »
When it comes to social media advertising, LinkedIn is not often discussed, so it may surprise you to learn that it boasts higher view-to-conversion rates than both Facebook and Twitter – and by a lot. Take a look at the stats from a Hubspot study: LinkedIn: 2.74% View-to-Conversion Rate Twitter: .69% View-to-Conversion Rate Facebook: .77% …
In my last post, I talked about how to set up Facebook Custom Audiences and why it can be incredibly beneficial to your marketing. This week, I’m going to look at some specific remarketing strategies that you can use to reach relevant audiences and increase your sales once you’ve gotten the hang of Custom Audiences. …
Remarketing Strategies with Facebook Custom Audiences Read More »
Using the internet to drum up some new business is a great idea, but if you don’t know how to go about it, you may just wind up feeling really frustrated. If you’re a business owner that does business with other businesses, then you should know how to use LinkedIn social media as a part of …
Here Are The Best B2B Marketing Tips For Your Digital Marketing Strategy On LinkedIn Read More »
Advertising online can be frustrating. Most people do not fully understand how to properly target their ads, so they end up wasting money on ads which fail to bring them the right customers. Social media advertising solves this problem by allowing advertisers to narrowly target their ads to a very specific audience. If you’re doing …
Here Are The Top 5 Ways To Improve Your Online Marketing Strategy On Facebook Read More »
If you’ve scrolled through your Facebook News Feed recently, you’ve probably noticed that visuals take up a lot more space—and attract a lot more attention—than text-only updates. There’s a reason that Facebook has become increasingly visual-centric, and why imaged-based social media platforms like Instagram and Pinterest have become so popular. Social media users engage with …
Marketing on Facebook allows you to reach a huge audience, but when it comes down to it, the Facebook users who are interested in or have a need for your products are the only ones who matter. Why bother marketing women’s sun dresses to a mostly male audience, or marketing software solutions aimed at retailers …
How to Use a Facebook Custom Audience in Your Marketing Read More »
Live promotional events may require a lot of blood, sweat, and tears on the part of your marketing team, but all that effort can pay off in a big way. Live events allow you to directly engage with consumers, promote awareness of your brand, get customer feedback, and put a human face to your business, …
Social media can be a powerful marketing tool, but only if you have an audience that’s reading what you’re sharing. One of the most cost-effective ways to build your following is to run a giveaway. People love the idea of getting something for free, and you will undoubtedly love driving more traffic to your website …
Step-by-Step Guide on How to Run an Effective Social Media Contest Read More »
