Social Marketing

Instagram marketing tips

12 Tips for Marketing Your Business on Instagram

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures[/easyazon_block] Using Instagram for Business to Expand Your Marketing With Facebook and Twitter losing some of their original luster, many businesses are now expanding their social media marketing to visual platforms like Instagram for Business. Instagram, a photo and video-sharing site that …

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content giveaways

eBooks, Guides, and White Papers: Using Content Giveaways to Increase Conversions

Standing out from your online competitors isn’t an easy feat. With so many other companies using their websites and social networks to attract leads, you need to offer your prospects something truly worthwhile if you want them to stick around. That’s where content giveaways come in. According to a report from Business.com, white papers are …

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webcast

Ultimate Guide to Social Media: Webcasting Sites

Web streaming seems to be everywhere these days—from subscription video sites like Netflix and Hulu to social media platforms like Spotify and Pandora, entertainment is largely being shaped by webcasting. However, it’s not just businesses in the entertainment industry that can directly benefit from this technology. For years, those in the B2B world have used …

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Ultimate Guide to Social Media Marketing: Content/Document Sites

When you think of content marketing, the first few things you probably think of are your company blog, the articles you share on social media, and maybe white papers. However, there’s another important content marketing tool that businesses far too often overlook: sites specifically designed for sharing documents and presentations. While platforms like Prezi and …

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How Hootsuite Can Streamline Your Social Media Marketing

Imagine that you’ve just written a brilliant blog post for your business, or you’ve stumbled across a great article that’s incredibly relevant to current events in your industry. You know that the best way to get more people to read this (and check out your site) is to broadcast the post on your social media …

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