Social Marketing

guide to social marketplaces

Ultimate Guide to Social Media Marketing: Social Marketplaces

Online shopping has made purchasing products almost impossibly easy—shoppers don’t have to leave the comfort of their home, and they can fill up their virtual carts and checkout with just a few button clicks. However, one problem with online shopping is that it’s a solitary activity with no social interaction, right? In this post you …

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reputation management

5 Things Every Small Business Owner Must Know About Online Reputation Management

Most business owners would agree that your reputation is one of your most valuable assets. You can put a price on your stock, materials and premises, but it’s hard to quantify exactly how much your reputation and goodwill are worth. Even if your business isn’t focused on the Internet, your online reputation is just as …

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Quantified Self

Ultimate Guide to Social Media Marketing: Quantified Self

From New Year’s resolutions to gym memberships to self-help books, we live in a culture that whole-heartedly believes in self-improvement. We also live in a culture that loves using quantifiable data to figure out how to do things more efficiently and effectively. Perhaps that’s why quantified self websites and apps have become so popular in …

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blog platform sites

The Ultimate Guide to Social Media Sites: Blog Platform Sites

You may not think blogging is for you and your company, but the statistics say otherwise. According to Social Media Today, companies that blog see traffic increase by 55% on their website, and 57% of all companies that blog have acquired a new customer through their blogging efforts. Google rewards sites that regularly add unique …

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The Ultimate Guide to Social Media Marketing Social Commerce Sites

The Ultimate Guide to Social Media Marketing: Social Commerce Sites

Retailers are making it easier and easier to purchase everything you could ever need online, and as a result traditional in-store shopping has taken a hit. However, that doesn’t mean that consumers want to completely give up the shopping experience. Many people are still interested in getting recommendations, shopping around for sales, and being part …

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Social Media Marketing Wisdom of crowds

The Ultimate Guide to Social Media Marketing—Part 4: Wisdom of the Crowds Sites

If you were planning a camping trip and wanted to get advice about the best kind of outdoor gear to bring, would you rather ask just one friend or a large number of friends for their thoughts? Maybe you have that one buddy who’s the ultimate camping guru, but in general, people like hearing the …

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