A computer screen displaying a wordpress website with a unique favicon in the browser tab

Creating and Implementing a WordPress Favicon

When it comes to personalizing your WordPress website, one of the most overlooked yet essential elements is the favicon. This small, iconic image represents your site on browser tabs, bookmark lists, and search history. It’s a subtle yet powerful way to enhance your brand identity and user experience. This guide will walk you through everything you need to know about WordPress favicons, from creation to implementation.

Understanding the Importance of a Favicon

A favicon, short for ‘favorite icon’, is a small square image or logo that appears next to a web page’s title in a browser’s tab. They’re typically 16×16 pixels, though they can be larger, and they’re usually saved in .ico format, although other formats like .png and .gif are also supported.

While it might seem like a minor detail, a favicon plays a crucial role in enhancing your website’s usability and branding. It helps users identify your website at a glance, especially when they have multiple tabs open. It also helps reinforce your brand identity, making your site more memorable and professional-looking.

Creating a Favicon for Your WordPress Site

Designing Your Favicon

Designing a favicon requires a balance between creativity and simplicity. Given its small size, it’s important to create a design that’s simple yet recognizable. This could be a simplified version of your logo, a single letter representing your brand, or any other icon that aligns with your brand identity.

There are various tools available online to help you design your favicon. These include favicon generators that allow you to create a favicon from scratch, or convert an existing image into a favicon. Some popular options include Favicon.io, RealFaviconGenerator.net, and Iconifier.net.

Formatting Your Favicon

Once you’ve designed your favicon, the next step is to format it correctly. As mentioned earlier, favicons are typically 16×16 pixels and saved in .ico format. However, to ensure compatibility across all browsers and devices, it’s recommended to create multiple versions of your favicon in different sizes and formats.

For example, you might want to create a 32×32 pixel version for desktop browsers, a 48×48 pixel version for tablets, and a 180×180 pixel version for Apple devices. You can use an online favicon generator to easily create these different versions.

Implementing Your Favicon in WordPress

Using the WordPress Customizer

Once you have your favicon ready, it’s time to implement it on your WordPress site. The easiest way to do this is through the WordPress Customizer. Here’s how:

  1. From your WordPress dashboard, navigate to Appearance > Customize.
  2. Click on ‘Site Identity’.
  3. Under ‘Site Icon’, click on ‘Select image’.
  4. Upload your favicon file, then click ‘Select’.
  5. Click ‘Crop Image’ (if necessary), then click ‘Publish’.

Your favicon should now appear in your browser tab, next to your site title.

Using a WordPress Plugin

If you want more control over your favicon, you might consider using a WordPress plugin. There are several plugins available that offer advanced features, such as the ability to change your favicon for different pages or posts, or to display a dynamic favicon based on certain conditions.

Some popular favicon plugins include All In One Favicon, Favicon by RealFaviconGenerator, and WP Site Icon. To use these plugins, simply install and activate the plugin, then follow the instructions provided to upload and implement your favicon.

Best Practices for Using a Favicon

Now that you know how to create and implement a favicon, let’s look at some best practices to ensure you’re getting the most out of this small but mighty feature.

Firstly, make sure your favicon is consistent with your brand identity. It should match the color scheme, style, and overall feel of your website and logo. This helps reinforce your brand and makes your site more recognizable to users.

Secondly, keep your favicon simple and clear. Avoid using complex images or text, as these can be hard to distinguish at such a small size. Instead, opt for simple shapes, letters, or logos that can be easily recognized even at a glance.

Finally, make sure to test your favicon on different browsers and devices to ensure it displays correctly. This includes desktop browsers, mobile browsers, and even different operating systems. Remember, consistency is key when it comes to branding!


While a favicon might seem like a small detail, it can have a big impact on your website’s usability and branding. By creating a unique, recognizable favicon and implementing it correctly on your WordPress site, you can enhance your brand identity, improve user experience, and make your site stand out from the crowd.

So why wait? Start creating your WordPress favicon today and see the difference it can make!

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