Ecommerce

ecommerce optimization tips

Beat Last Year’s Holiday Sales: 5 Ecommerce Optimization Tips

Every year, the holidays are a major revenue driver for retail websites, so it’s not surprising that ecommerce sites put extra care and scrutiny into strategizing for this season. The goal? To improve on last year’s numbers. Here are five actionable tips for optimizing that can help you do just that this holiday season. Evaluate …

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Optimize Your Paid Search Strategy to Boost Holidays Sales

Everyone knows that holiday seasons are full of shopping excursions—but they’re also just as full of ads. When you’re vying for the attention of shoppers online, it can be difficult to know how to set yourself apart. Two of the most fundamental things for holiday advertising success are knowing which keywords to use and analyzing …

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