The best ad in the world will only be effective if the right audience is seeing it. Facebook offers many powerful ways to hone in on the consumers that matter most to your business. You can use them to get even more granular by targeting not just your general audience, but specific audience segments. Few …
How to Target Your Audience Segment with Facebook Ads Read More »
Only five years ago, hyper-local mobile advertising was just a dream on the periphery of the minds of Facebook developers. But before location-enabled smartphones existed, Facebook’s vice president of global marketing suggested that hyper-local mobile ads were on the horizon for Facebook. So the social media giant began working towards geo-targeting advertising in 2011, when …
If you own a small business, selling your products online is cost-effective when compared with operating a brick-and-mortar store. An online store offers your products 24 hours a day and seven days a week, enabling customers worldwide to have easy access to your products. Furthermore, you do not have to hire an international sales staff or deal with distributors. …
Finding new customers and retaining existing ones is a challenge for any business. If you have a limited budget for marketing it can make things even harder. If options like television advertising or placing ads in glossy magazines are out of your reach, you have to be smarter in the ways you reach your customers. …
Do you know that small changes in your pricing scheme can have a significant impact on your sales? In general, shoppers are drawn to the lowest prices. However, you would want to price your product so that it is not too expensive and turn away potential buyers. You also would not want to set the …
When the Price Is Just Right: 6 Consumer Research Findings on Product Pricing Read More »
WordPress is a popular content management system for a reason – it’s free and easy to use. Even those with little to no technical expertise can use it to update their websites or even create one from scratch. But if you want to take your website to the next level, you need to install WordPress …
When I talk to my clients about creating a business infographic, many initially worry that they don’t have the resources to gather vast amounts of data or formulate some groundbreaking thesis. But after I do a little digging, it’s often obvious that they already have compelling information. Sometimes the data is even in graphic form, …
Look to Real World Objects and Everyday Data First for Business Infographic Ideas Read More »
LinkedIn’s base of not quite 350 million users may seem small when compared to social media giants like Facebook and Twitter. But what LinkedIn’s user base lacks in numbers, it makes up for in value. LinkedIn users are often innovators and decision makers in the business and tech world, and are typically higher income. That …
While “poaching” another business’s employees was once considered a breach of an unwritten gentlemen’s agreement among competitors, targeting competitors’ employees is more widely considered an acceptable and even necessary practice today. That doesn’t mean that you can or should call up competitors’ employees with offers of higher salaries or incentives for giving away company secrets. …
How to Target Your Competitors’ Employees with LinkedIn Read More »
With more than 650 million daily visitors, Facebook provides business owners who use its advertising features with wonderful conversion potential. But since you’re also competing with more than 1.5 million advertisers and 30 million branded Facebook pages, it’s essential to outshine the competition if you want to make a difference in your website conversions. In …
Step-by-Step Guide to Increasing Website Conversions from Facebook Read More »
