Does Your Business Need to Launch a Local SEO Campaign?

The online world has seen many different approaches to marketing a business, but fundamentally it is still about getting your name in front of targeted traffic. Some local businesses were slow to realize the full potential of online marketing, with a preference for the more traditional approaches. The last few years has seen an influx …

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How to Use Facebook Local Awareness Ads

Only five years ago, hyper-local mobile advertising was just a dream on the periphery of the minds of Facebook developers. But before location-enabled smartphones existed, Facebook’s vice president of global marketing suggested that hyper-local mobile ads were on the horizon for Facebook. So the social media giant began working towards geo-targeting advertising in 2011, when …

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How to Sell Your Small Business Products Online

If you own a small business, selling your products online is cost-effective when compared with operating a brick-and-mortar store. An online store offers your products 24 hours a day and seven days a week, enabling customers worldwide to have easy access to your products. Furthermore, you do not have to hire an international sales staff or deal with distributors. …

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When the Price Is Just Right: 6 Consumer Research Findings on Product Pricing

Do you know that small changes in your pricing scheme can have a significant impact on your sales? In general, shoppers are drawn to the lowest prices. However, you would want to price your product so that it is not too expensive and turn away potential buyers. You also would not want to set the …

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Look to Real World Objects and Everyday Data First for Business Infographic Ideas

When I talk to my clients about creating a business infographic, many initially worry that they don’t have the resources to gather vast amounts of data or formulate some groundbreaking thesis. But after I do a little digging, it’s often obvious that they already have compelling information. Sometimes the data is even in graphic form, …

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How to Target Your Competitors’ Employees with LinkedIn

While “poaching” another business’s employees was once considered a breach of an unwritten gentlemen’s agreement among competitors, targeting competitors’ employees is more widely considered an acceptable and even necessary practice today. That doesn’t mean that you can or should call up competitors’ employees with offers of higher salaries or incentives for giving away company secrets. …

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