Getting more clicks through PPC ads can make a big difference for your business. Nowadays, even brick and mortar companies depend on web traffic to grow their business with mobile search becoming increasing prevalent, and PPC ads are one of the most cost-effective ways to drive traffic your way. If you find it successful for …
What is Cross Device Tracking? In the course of a single day, most people interact with the internet through multiple devices. They might use a laptop at home, their smartphone on the go, and then a desktop at work. If the same person visits a website from each of these devices, it is seen as …
Looking for a new way to get visitors to your site? Consider the newest major player in the social media landscape: Pinterest. The site is the fastest growing social network – ever. Last year, it hit the 10 million visitor mark faster than any standalone site in history, making it the third largest social network …
How to Use Pinterest to Generate Traffic for Your Site Read More »
Of all the decisions you make when creating an infographic, it may be the first that’s ultimately the most important: what topic to cover. Even the most well-researched and well-designed infographic will go ignored if what it’s about isn’t compelling enough. So how do you go about finding the right topic for your …
How to Pick the Right Topic for Your Infographic Read More »
The common descriptors “one-size-fits-all” and “turnkey” share certain definitional similarities. When applied to a business—in this case, marketing agencies—both terms suggest some level of comprehensive capability. They also imply an inherent efficiency or convenience. But there is one key differentiator: VALUE. In this day and age, an agency that is “one-size-fits-all” really fits no one. …
There’s a difference between one-size-fits-all and turnkey Read More »
Sounds crazy, right? I mean, the reason any brand or business engages a marketing agency is to build awareness, drive sales and grow market share. So how could an agency possibly deliver the exact opposite? How could they actually inhibit sales or deter growth? ANSWER: 1. Lack of expertise 2. Lack of resources 3. …
Have you ever been scrolling through your Facebook News Feed and seen that one of your friends has “Liked” a page, claimed an offer from a company that they liked, or checked in at a specific location? If you’ve used Facebook even only occasionally, the answer is probably yes. These updates all stem from …
Step-by-Step Guide: Use Facebook Sponsored Stories to Promote Your Infographic Read More »
Many think that technological intelligence will soon affect human life more than we have ever imagined. These advancements may even be able to fundamentally transform what it means to be human. Is this really possible? Is it already happening? Author, futurist, and renowned inventor Ray Kurzweil remains optimistic – about both the inevitability of such …
The Technological Singularity: Potential Effects on the Human Experience Read More »
When most people think of social media marketing, they think of sites like Facebook, Twitter, and LinkedIn. And with good reason – they can be highly effective marketing tools when used correctly. But this just scratches the surface of the social media universe. There are dozens of successful social networks that you can use to …
The Ultimate Guide to Social Media Marketing: Part 1 – Picture Sites Read More »
If you listen to web news, it seems like all sites should be concerned about is traffic, traffic, traffic. Unless you have millions of people coming to your site every month, you’re a failure and your business isn’t long for this world. Sorry to hear about your luck. But while getting big numbers can be …
Not All Traffic Is Created Equal: What’s the Best Kind for Your Business? Read More »
