Have sales leveled off? Quit chasing leads—make them come to you!

It’s hard being a small business today. It takes commitment and continual effort to keep existing customers happy and, at the same time, to chase new prospects. The latter (chasing prospects) can be a mental, emotional, and financial drain on companies fighting for survival in today’s shifting, ultra-competitive economy. It seems like your business is in …

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Content Marketing…why all the commotion?

Over the past year (actually, well before that the observant will note), Content Marketing has shot to the Top of the Marketing Trends chart. In our interactive, socially obsessive world that paradoxically connects and alienates us—driven by Facebook, Twitter, LinkedIn, Instagram, Bebo, Friendster, Hi5, Habbo, google +, google this, google that—Content has indeed been duly …

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social media marketing plan

Setting Up a Successful Social Media Marketing Plan of Attack for Your Small Business

Setting Up a Successful Social Media Marketing Plan of Attack for Your Small Business (via http://www.Firmology.com) Image Source: Mass Relevance Social media is a necessary evil that you must conquer to market your business, big or small. It’s evil because it’s time consuming and takes a great deal of detail. Having a social media campaign …

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Changing Your Gratitude Index: How to Find More Gratitude in the Workplace

You wake up dreading the idea of heading into the office. At your lunch break, you spend the entire time commiserating with co-workers. When you finally get home at the end of the day, you continue the complaining, unloading on your significant other.  In short: your job is making you miserable. I’ve been there. A …

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Social Bookmarking Sites

20 Social Marketing Strategies to Put into Practice Today

Social Media Marketing Industry Report revealed that 86% of marketers consider social marketing strategies important for their business. This doesn’t come as much of a surprise. Social media is increasingly dominating our internet usage. One out of every 5 online minutes is spent on social media. Facebook alone has 1 billion active users – yes, …

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