With 284 million active users, Twitter is the one of the most frequented social media site today, outranking LinkedIn and Google Plus and second only to Facebook. Research shows that of Twitter’s millions of users, 42% are following brands or companies. If you are a business owner, Twitter can be a valuable player in your …
A thoroughly developed digital marketing strategy is an essential part of a successful business strategy. Companies that fail to create a coherent and well-defined digital marketing strategy have trouble achieving their customer-related goals. Companies with a poor digital marketing strategy face difficulties maintaining their relationship with the existing customers, as well as attracting new ones. …
In a previous article, I sang the praises of LinkedIn ad campaigns and their high view-to-conversion rates. Though commonly overlooked as a social media advertising platform, LinkedIn is great for businesses targeting a more business-orientated, high-income, or educated audience. If you are a seasoned LinkedIn user or you’ve had success using LinkedIn Ads, you may …
A Step-by-Step Guide to LinkedIn Sponsored Updates Read More »
If you have a brick-and-mortar location for your store, potential customers may be all around you. Even as you read this, your customers could be walking past your business, wondering where they will get lunch. They could be in a local coffee shop, fueling up on caffeine to prepare themselves for a day of Christmas …
If you’ve followed the previous posts in this series, you know how to figure out your blog’s ROI. Whether you are happy with your blog’s return on investment or hoping to make it higher, there’s always room for growth and improvement. Below are five straightforward, effective steps you can take to improve ROI of your …
Guest author: Ivan Serrano. Follow him on Google+ You’ve created quality content and promoted it via Facebook, Twitter, and your other owned channels, but you’re not seeing the numbers you expect. This shouldn’t be surprising as there is far more content being produced on a daily basis then people can possibly consume. Even if you …
Learn How Paid Social Advertising Can Supercharge Your Content Promotion Read More »
Online marketing strategies can make a huge contribution to your business success if they are planned well. Therefore, investing in an online marketing strategy is always a good idea. However, your investment should not be limited to finances. Investing time and energy in proper strategy development is more crucial than the financial aspect of the investment. …
Developing an Online Marketing Strategy that Actually Works Read More »
It is no secret that the small business landscape has radically changed over the past couple of decades. Rapid advances in technology have essentially eliminated the constraints of time and space, allowing businesses to maximize their productivity through a network of geographically dispersed personnel. The ability to outsource certain marketing positions can pay great dividends …
Outsourcing for Small Businesses – Your Strategic Advantage Read More »
Let’s say you own a San Francisco cycling shop and want to reach your target audience on Facebook. With more than 1.3 billion active monthly users, it’s pretty much a guarantee that there are a decent number of people on the social network who would be interested in your store. But how do you find …
Using Facebook Graph Search Identify and Expand Your Audience Read More »
One of the most common questions that you face as a small business owner is: “How do I achieve effective marketing“? If you try to learn about marketing, you’ll probably find it overwhelming. With all of the different ideas out there, it can be a bit hard to find the right small business online marketing tactics. Giving up …
