LinkedIn’s base of not quite 350 million users may seem small when compared to social media giants like Facebook and Twitter. But what LinkedIn’s user base lacks in numbers, it makes up for in value. LinkedIn users are often innovators and decision makers in the business and tech world, and are typically higher income. That …
While “poaching” another business’s employees was once considered a breach of an unwritten gentlemen’s agreement among competitors, targeting competitors’ employees is more widely considered an acceptable and even necessary practice today. That doesn’t mean that you can or should call up competitors’ employees with offers of higher salaries or incentives for giving away company secrets. …
How to Target Your Competitors’ Employees with LinkedIn Read More »
With more than 650 million daily visitors, Facebook provides business owners who use its advertising features with wonderful conversion potential. But since you’re also competing with more than 1.5 million advertisers and 30 million branded Facebook pages, it’s essential to outshine the competition if you want to make a difference in your website conversions. In …
Step-by-Step Guide to Increasing Website Conversions from Facebook Read More »
There’s no denying that Facebook looms large over social media sites, but do you really understand the sheer scale of the social media giant’s reach? To truly get a sense of how pervasive Facebook is, take a look at these statistics: There are more than 1 billion registered Facebook users The average internet user spends …
When business owners first create a Facebook page, many are disappointed to find their page isn’t hit with a flood of new followers and a rush of likes immediately. While your business’s page can be a rich source of interaction with your customers, this cannot happen if your customers are not aware that the page …
Step-by-Step Guide to Promoting Your Facebook Page Read More »
We now draw to the conclusion of my three-part series on setting up paid Twitter Ads for your business. In the two previous posts in the series, I discussed how Promoted Tweets and Promoted Trends can be used to drive consumer action, build brand awareness, and gain exposure for your company. This brings us to …
How to Set Up Paid Twitter Ads: Promoted Accounts Read More »
As Twitter continues to rise in popularity, more and more businesses are turning to this social media giant for their marketing needs—and often with big success. Twitter’s 284 million active users make it one of the most frequented sites today, and an ideal venue to launch a marketing campaign that grows plenty of attention to …
In a previous post, I explained how you can promote your business to Twitter’s millions of users with paid Twitter ads. If you are already using Promoted Tweets, you have hopefully found it to be a valuable tool in your social media marketing plan. But since your Tweets are competing against more than 500 million …
Why and How to Set Up Twitter Lead Generation Cards Read More »
In today’s new media world, we all compete for the attention of our prospects. For the most part, whoever has the most attention wins. But is that attention enough? We often possess this attention only for short snippets and fleeting moments. If you want to really connect with prospects – and convert them – you …
5 Tactics to Increase Your Possession of Prospect Attention Read More »
The popularity food trucks have sky-rocketed over the past several years, and for a good reason. Practical, cost-effective, and very lucrative at the same time, food trucks can offer a quick return on your investment. This booming industry recorded more than $800 million in revenue with annual growth over 9% last year and all indicators …
Facebook Local Awareness Ads Help Food Trucks Get Ahead Of The Competition Read More »
