The solution to small business online marketing

Why You Need Digital Marketing for Small Business

Let’s face it – marketing technology is evolving at breakneck speeds. Just as customers are becoming more aware of their options, business owners are learning of better, and more efficient promotional tools. One of the best strategies to outlast your competition and get the clients’ attention is to implement solid digital marketing ideas for small business.   Many …

Why You Need Digital Marketing for Small Business Read More »

Holiday Promotion Calendar

Step-by-Step Guide to Creating a Promotional Ecommerce Calendar for the Holiday Season

 Did you know that shoppers begin searching for “Christmas Gift Ideas” as early as August? Yet many retailers don’t start planning until the month of December. But it’s not too late to get in the game. A great way to prepare for the holiday season is to develop a promotional ecommerce calendar. This helps to: …

Step-by-Step Guide to Creating a Promotional Ecommerce Calendar for the Holiday Season Read More »

6 Killer Apps for Shopify

Six Shopify Apps that Can Improve Your Holiday Marketing

Before the advent of the internet, small business owners put out advertisements in the local paper, hung signs, and hired costumed Santa Clauses to visit their store in order to attract holiday shoppers.  Today, new technology has provided us with even more powerful and effective tools for reaching customers. There’s social media sites and email …

Six Shopify Apps that Can Improve Your Holiday Marketing Read More »

Marketing to Millennials: What Businesses Are Doing Wrong & How to Fix It

Marketing to Millennials: What Businesses Are Doing Wrong & How to Fix It

If you’re a marketer, you’ve probably struggled with marketing to millennials? It could be said to be the white whale of marketing. Also known as Generation Y, this cohort of young people born in the ‘80s and ‘90s are now graduating college, getting jobs, getting married, buying cars and homes, and in short, spending all …

Marketing to Millennials: What Businesses Are Doing Wrong & How to Fix It Read More »

Facebook Lookalike Audiences: What Are They and How Can You Use Them?

You obviously don’t want your social media marketing campaigns to fall on deaf ears; it’s a waste of time if most of the people who see your ads aren’t interested or don’t have a need for your product. Fortunately, Facebook made it easier to target relevant potential customers when it introduced Lookalike Audiences in March …

Facebook Lookalike Audiences: What Are They and How Can You Use Them? Read More »