If you have a brick-and-mortar location for your store, potential customers may be all around you. Even as you read this, your customers could be walking past your business, wondering where they will get lunch. They could be in a local coffee shop, fueling up on caffeine to prepare themselves for a day of Christmas …
Guest author: Ivan Serrano. Follow him on Google+ You’ve created quality content and promoted it via Facebook, Twitter, and your other owned channels, but you’re not seeing the numbers you expect. This shouldn’t be surprising as there is far more content being produced on a daily basis then people can possibly consume. Even if you …
Learn How Paid Social Advertising Can Supercharge Your Content Promotion Read More »
Let’s say you own a San Francisco cycling shop and want to reach your target audience on Facebook. With more than 1.3 billion active monthly users, it’s pretty much a guarantee that there are a decent number of people on the social network who would be interested in your store. But how do you find …
Using Facebook Graph Search Identify and Expand Your Audience Read More »
Facebook’s new algorithm change has altered the playing field for social media marketers. It’s harder than ever to get your content in front of customers without boosting Facebook posts. The change has made many wonder: is it better to post frequently and not boost it… or to write less content but boost every post? Here …
Should You Focus on Frequency or Boosting Facebook Posts? Read More »
You obviously don’t want your social media marketing campaigns to fall on deaf ears; it’s a waste of time if most of the people who see your ads aren’t interested or don’t have a need for your product. Fortunately, Facebook made it easier to target relevant potential customers when it introduced Lookalike Audiences in March …
Facebook Lookalike Audiences: What Are They and How Can You Use Them? Read More »
Facebook ads are a must in any social media marketing campaign. Further, they’re important to anyone doing proper search engine marketing – for reasons we’re about to reveal. As it turns out, Facebook is a giant network with billions of users who spell out their preferences and likes. This means that you can use this network …
Revive Old Prospects Using Custom Audiences in Facebook Read More »
In late August, Facebook announced that it would be introducing a new newsfeed ranking algorithm to make sure that its users received more “timely” content. The goal of the change, according to Facebook, is to put time-sensitive posts on trending topics, such as a Sunday night football game a TV season premiere, at the top …
Facebook Algorithm Change 2014: What You Need to Know Read More »
One of the most powerful features of LinkedIn Paid Ads compared to other social network ads and even PPC ads is the ability to utilize job-related information they have for their audience. In a recent post, I shared a step-by-step guide on how to create a paid ad on LinkedIn, and here I’ll go in …
How to Target the Right Audience with Your LinkedIn Paid Ads Campaign Read More »
One of the best places for B2B advertising is on LinkedIn. You’ve got a huge audience of professionals and companies frequenting the site, so if you can catch the attention of the appropriate market for you, there’s a great chance that a number of those leads will convert. So how do you get the right …
Developing Effective Images for Your LinkedIn Ad Campaign Read More »
Not to be outdone by Facebook’s Custom Audience feature, Twitter unveiled their own Tailored Audience tool in 2013. Much like Custom Audiences, Twitter’s Tailored Audiences allows retailers to target ads to specific audiences based on email addresses that the retailers have already collected. Previously, advertisers largely had to rely on keywords and the Twitter handles …
