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Understanding WooCommerce Custom Fields

WooCommerce, a popular eCommerce platform, offers a plethora of features to customize your online store. One such feature is the WooCommerce custom fields, a powerful tool that allows you to add extra data to your product pages. Whether you want to add additional product information, customer reviews, or unique selling points, custom fields have got you covered.

Despite their usefulness, WooCommerce custom fields are often overlooked by many store owners. This article aims to shed light on the importance of these fields and how you can use them to enhance your eCommerce store.

What are WooCommerce Custom Fields?

WooCommerce custom fields are additional fields that you can add to your product pages. They allow you to provide more information about your products, beyond what’s available in the standard WooCommerce product data settings.

For instance, you can use custom fields to display extra product details, such as dimensions, materials used, or warranty information. You can also use them to highlight customer testimonials, special offers, or any other information that can help persuade potential customers to make a purchase.

Types of WooCommerce Custom Fields

There are two main types of WooCommerce custom fields: product custom fields and order custom fields.

Product custom fields are used to add extra information to your product pages. They can be displayed anywhere on the product page, depending on your theme and settings.

Order custom fields, on the other hand, are used to collect additional information from customers during the checkout process. For example, you can use order custom fields to ask customers for a preferred delivery date, gift message, or any other special instructions.

How to Add WooCommerce Custom Fields

Adding WooCommerce custom fields is a straightforward process. You can do it manually by editing your theme’s functions.php file, or you can use a plugin to make the process easier.

Let’s take a look at both methods.

Adding Custom Fields Manually

To add custom fields manually, you’ll need to have some knowledge of PHP and WordPress’ custom fields API. Here’s a basic step-by-step guide:

  1. Open your theme’s functions.php file in a text editor.
  2. Add a new function to create your custom field.
  3. Use the add_action function to hook your new function into the appropriate WooCommerce action.
  4. Save your changes and upload the functions.php file back to your server.

While this method gives you more control over your custom fields, it can be a bit daunting if you’re not comfortable with coding. If that’s the case, you might want to consider using a plugin instead.

Adding Custom Fields with a Plugin

There are several plugins available that can help you add WooCommerce custom fields without touching a single line of code. Some of the most popular ones include Advanced Custom Fields, WooCommerce Custom Fields, and Custom Field Suite.

These plugins provide a user-friendly interface where you can create and manage your custom fields. You can choose the type of field (text, checkbox, dropdown, etc.), set its location, and configure other settings with just a few clicks.

Using WooCommerce Custom Fields to Boost Sales

WooCommerce custom fields are not just for adding extra product information. They can also be a powerful tool to boost your sales and improve customer satisfaction.

For example, you can use custom fields to highlight special offers or discounts. By displaying this information prominently on your product pages, you can encourage customers to make a purchase.

Similarly, you can use custom fields to showcase customer testimonials or reviews. Social proof is a powerful persuader, and displaying positive reviews on your product pages can help build trust and credibility with your potential customers.

Personalizing the Shopping Experience

WooCommerce custom fields can also be used to personalize the shopping experience. For instance, you can use order custom fields to offer gift wrapping, personalized messages, or other special services during the checkout process.

By offering these extra services, you can make your customers feel valued and appreciated, which can lead to higher customer satisfaction and repeat purchases.


WooCommerce custom fields are a versatile and powerful tool that can enhance your eCommerce store in many ways. Whether you want to provide more product information, highlight special offers, or personalize the shopping experience, custom fields can help you achieve your goals.

So, don’t overlook this feature. Start exploring the possibilities of WooCommerce custom fields today, and see how they can help you boost your sales and improve your online store.

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