Selecting Images for Your Blog

10 Sites to Find Free Images for Your Blog

You probably already recognize the value of including images with your business’s blog posts, but just in case you’re not convinced, here are a few quick stats: Posts with images get 94% more page views and engagement than those without….

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Making Holiday Incentives Work for Your Business

As the holidays fast approach, why not make consumers feel like they’re getting a gift (that goes well beyond the physical product or service) when they shop with you. The gift of a great price, a charitable donation, or free…

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Marketing Metrics and Measuring Campaigns

Advanced Strategies for Measuring Your Marketing Programs

It’s not so easy to identify the kinds of results delivered by a marketing program. Any measurement framework is a tradeoff between accuracy and cost. Experience shows that most marketing departments start with low-cost, low-accuracy measurements and then begin to…

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Google Filetype Search

Google Filetype Search Can Connect You to Prospects

Google no doubt already plays a significant role in your online marketing. You’ve likely put some time and effort into optimizing your website so that it ranks as high as possible in Google’s search engine results, you may have created…

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How to Use Images for Local SEO

If you owned a retail store but hid all your products and visually-appealing decorations in an ‘Employees Only’ back room, you probably wouldn’t make any sales. The same goes for a local business’s website that’s devoid of any images. There…

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6 Ways Marketing Psychology Can Improve Your ROI

6 Ways Marketing Psychology Can Improve Your ROI

Sometimes I think I could really use ESP, or “Extra Search Perception”, to read the mind of Google! I always have to remind myself no matter how often search algo’s change, human nature is fairly constant, and learning to leverage…

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