This year, Macy’s announced that they would be moving the start of their Black Friday sale two hours earlier than the previous year—to 6 pm on Thanksgiving Day. Regardless of what you think of this tactic, one thing is clear: retailers need to be getting an early jump on the holiday season. With Black Friday …
Start Prepping Your Ecommerce Store for the Holidays Now Read More »
You probably already recognize the value of including images with your business’s blog posts, but just in case you’re not convinced, here are a few quick stats: Posts with images get 94% more page views and engagement than those without. 60% of consumers say they are more likely to click through to a business’s web …
As the holidays fast approach, why not make consumers feel like they’re getting a gift (that goes well beyond the physical product or service) when they shop with you. The gift of a great price, a charitable donation, or free shipping can go a long way in enticing shoppers to choose your brands. There are …
Making Holiday Incentives Work for Your Business Read More »
It’s not so easy to identify the kinds of results delivered by a marketing program. Any measurement framework is a tradeoff between accuracy and cost. Experience shows that most marketing departments start with low-cost, low-accuracy measurements and then begin to experiment with approaches that are more complex. Key Challenges to Measuring Marketing Programs …
Advanced Strategies for Measuring Your Marketing Programs Read More »
When it comes to social media advertising, LinkedIn is not often discussed, so it may surprise you to learn that it boasts higher view-to-conversion rates than both Facebook and Twitter – and by a lot. Take a look at the stats from a Hubspot study: LinkedIn: 2.74% View-to-Conversion Rate Twitter: .69% View-to-Conversion Rate Facebook: .77% …
With all the free infographic templates, image editing tools, and in-depth databases online, it’s becoming increasingly easy to plan and execute your own infographics, even if you don’t have any design experience. However, there are still situations when you may be better off investing in a high-end freelance infographic designer. If you’re interested in making …
Should You Hire a High-End Infographic Designer? Read More »
As content marketing has evolved, infographics have emerged as one of the most popular ways for businesses to convey information, promote their services, and even recruit candidates. It shouldn’t come as a huge surprise that infographics have gotten so big; they are visual aids that convey complex information in an easy-to-digest manner, and good infographics …
Is Your Business Right for Infographic Marketing? Read More »
Google no doubt already plays a significant role in your online marketing. You’ve likely put some time and effort into optimizing your website so that it ranks as high as possible in Google’s search engine results, you may have created a Google+ profile for your business, and you may even pay Google to promote your …
Google Filetype Search Can Connect You to Prospects Read More »
If you have any doubt how important visuals are online, take a moment to go to a couple of your favorite blogs or online news magazines and see how many visuals they include on their home page and on individual posts (chances are, even short articles have at least one image). Then log into Facebook …
If you owned a retail store but hid all your products and visually-appealing decorations in an ‘Employees Only’ back room, you probably wouldn’t make any sales. The same goes for a local business’s website that’s devoid of any images. There are two primary reasons why your website should have images and why those images should …
