Month: October 2013

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There’s a difference between one-size-fits-all and turnkey

The common descriptors “one-size-fits-all” and “turnkey” share certain definitional similarities. When applied to a business—in this case, marketing agencies—both terms suggest some level of comprehensive capability. They also imply an inherent efficiency or convenience. But there is one key differentiator: VALUE. In this day and age, an agency that is “one-size-fits-all” really fits no one. …

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