Month: December 2013

A Beginners Guide to Google Analytics 5 Fundamental Performance Metrics

A Beginners Guide to Google Analytics: 5 Fundamental Performance Metrics

Understanding and utilizing Google Analytics is key in helping you also understand your audience. Google Analytics is based on a bundle of dimensions and metrics. Dimensions describe data. Metrics measure data. For example, one dimension measured in GA is a user’s browser. You can then measure that browserdimension with different metrics, perhaps gauging how many viewers have browsed …

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Evil Competitors are Trying to Sabotage Your SEO Using Negative SEO

Evil Competitors are Trying to Sabotage Your Website Using “Negative SEO”

Whether you are a professional blogger, affiliate marketer, or beginner webmaster, you have probably stumbled across the term “negative SEO”. In this article, you are going to learn more about this worrying new online trend, and what it means for your digital business. Negative SEO is where someone else, often a competitor (or a third …

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Why You Are Losing Business With Your Out of Date Website

Why You Are Losing Business With Your “Out of Date” Website

It used to be that the business owner could set the tone for how he wanted his business run.  Mom and pop hardware stores, for instance, insisted nothing could compete with the personal touch they provided.  Some resisted change.  Big newspapers and publishing companies used to be big players that set standards.  But especially since …

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Lower Your Adwords Cost by Leveraging Googles New AdWords Ad Rank Algorithm

Lower Your Adwords Cost by Leveraging Google’s New AdWords Ad Rank Algorithm

The Ad Rank algorithm update was almost inconspicuously set in motion by Google in October 2013. The most visible feature in this Ad Rank update is that now ad extensions will have an effect on how Google positions ads in its search pages. Formats and ad extensions now have the capability to influence an ad’s …

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Looking Back on 2013

Looking Back on 2013 – How Cuddly Animals and the NSA Shaped Search in 2013

As 2013 reaches its conclusion, SEOs find themselves in an almost identical situation to this time last year. Google still has a fetish for cuddly creatures (Panda’s, Penguins, & Hummingbirds), the phrase “content is king” is still echoed to the point of nausea, and the semantic revolution is still actively transforming the search experience. With …

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The 6 Most Effective Content Marketing Methods

The 6 Most Effective Content Marketing Methods

Content is king. It’s long been the mantra of successful internet marketing professionals, and it’s only becoming more important. As Google’s past Penguin and Panda updates and its recent Hummingbird algorithm reboot suggest, the key to boosting your search rank is to provide engaging, informative, and relevant content. But that’s not all – your authority …

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How to Increase Conversions on Your Landing Page

6 Ways to Increase Conversions on Your Landing Page & Generate More Leads

The landing page is the most important page on your website. It is the page where visitors arrive after clicking on an ad or a link, and increasing the amount of conversions that you make from the page is crucial to its success. There are a number of things that you can do to increase conversions …

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