Did you know that shoppers begin searching for “Christmas Gift Ideas” as early as August? Yet many retailers don’t start planning until the month of December. But it’s not too late to get in the game. A great way to prepare for the holiday season is to develop a promotional ecommerce calendar. This helps to: …
Step-by-Step Guide to Creating a Promotional Ecommerce Calendar for the Holiday Season Read More »
Before the advent of the internet, small business owners put out advertisements in the local paper, hung signs, and hired costumed Santa Clauses to visit their store in order to attract holiday shoppers. Today, new technology has provided us with even more powerful and effective tools for reaching customers. There’s social media sites and email …
Six Shopify Apps that Can Improve Your Holiday Marketing Read More »
Facebook’s new algorithm change has altered the playing field for social media marketers. It’s harder than ever to get your content in front of customers without boosting Facebook posts. The change has made many wonder: is it better to post frequently and not boost it… or to write less content but boost every post? Here …
Should You Focus on Frequency or Boosting Facebook Posts? Read More »
Part of thinking about your blog as a marketing tool is analyzing how much you’re spending to create the content versus the return that you’re seeing. This is something that we covered in detail in the first part of this series. But when you’re trying to figure out your return on investment, there’s more to look …
Quantify Your Blog: Are Your Repurposing Content? Read More »
If you’re a marketer, you’ve probably struggled with marketing to millennials? It could be said to be the white whale of marketing. Also known as Generation Y, this cohort of young people born in the ‘80s and ‘90s are now graduating college, getting jobs, getting married, buying cars and homes, and in short, spending all …
Marketing to Millennials: What Businesses Are Doing Wrong & How to Fix It Read More »
Turkey day is right around the corner, and every business owner knows what that means: it’s time to prepare for Black Friday and Cyber Monday. These dates don’t mark the beginning of the holiday shopping season, but they are two of the biggest shopping days of the year. Companies that neglect them are not only …
How to Prepare for Black Friday and Cyber Monday Read More »
During this time of year, most of the visitors on your retail website are likely looking for one thing: gifts. Their goal is to find the right gift for the right person in their price range. One way to make this process easier for them is to create a holiday gift guide suggesting products. Jump …
How to Create a Holiday Gift Guide for Your Retail Website Read More »
You obviously don’t want your social media marketing campaigns to fall on deaf ears; it’s a waste of time if most of the people who see your ads aren’t interested or don’t have a need for your product. Fortunately, Facebook made it easier to target relevant potential customers when it introduced Lookalike Audiences in March …
Facebook Lookalike Audiences: What Are They and How Can You Use Them? Read More »
Every year, the holidays are a major revenue driver for retail websites, so it’s not surprising that ecommerce sites put extra care and scrutiny into strategizing for this season. The goal? To improve on last year’s numbers. Here are five actionable tips for optimizing that can help you do just that this holiday season. Evaluate …
Beat Last Year’s Holiday Sales: 5 Ecommerce Optimization Tips Read More »
Whether you’re ready or not, we’ve entered the holiday season. And as kids and adults alike sit down to write their holiday wish lists, it’s time for online retailers to start writing their promotional holiday emails. Email marketing is consistently one of the most cost-effective forms of online marketing, with an average return of $44.25 …
Craft Great Holiday Emails for Your Ecommerce Business Read More »
