May 2014 - Tom Fanelli

How to Increase Conversions with Remarketing Lists for Search Ads

6 Comments / Internet Marketing Pro, Search Marketing

Until this past year, coming up with targeted marketing campaigns has required something of a scattershot approach—you could look at metrics for your website (like bounce rate, time spent on page, most viewed product pages, etc.) and research customer demographics (age, gender, region, etc.), but you couldn’t know which specific web users had visited which …

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Want to grow your business? Then quit SELLING.

1 Comment / Business

By Charles Richardson – Director of Content at Fuel I had lunch a week ago with an old college friend. He runs a successful B2C e-commerce company (health goods/products) in a market segment that has become inundated with competitors pushing a variety of “ new, latest, greatest” products. Yet in spite of the growing competition—and …

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How to Visualize Data in Your Infographic: Part 2

How to Visualize Data in Your Infographic: Part 1

Newsletters vs. Social Media: What’s Best for Your Business?

1 Comment / Business

It’s an age-old question: are email newsletters or social media sites the better marketing tool? Alright, maybe it’s not an age-old question, but it’s been a popular topic of debate in the online marketing tool for the past couple years (which is ages in internet time). The casual internet user (who hasn’t looked at recent …

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How to Tell a Story with Your Infographic

2 Comments / Infographic Marketing

Good marketing tells a story that hooks its audience. While blogging and video-making might be two of the most straightforward ways to tell a story, marketers can also use infographics. You’ve probably seen infographics that do this well and other that do this poorly. Infographics that fail to tell a story are often just …

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6 Tips for Planning Your Site’s Top Navigation

4 Comments / Business, Internet & Tech

Whether you’re launching a new websites or updating an existing one, you can improve your site’s accessibility by taking the time to properly plan your navigation – the tabs, buttons, or links commonly displayed at the top or left of the homepage that help visitors get around the site itself. Often, these website “maps” can …

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Month: May 2014