As the holidays fast approach, why not make consumers feel like they’re getting a gift (that goes well beyond the physical product or service) when they shop with you. The gift of a great price, a charitable donation, or free shipping can go a long way in enticing shoppers to choose your brands. There are …
Making Holiday Incentives Work for Your Business Read More »
It’s not so easy to identify the kinds of results delivered by a marketing program. Any measurement framework is a tradeoff between accuracy and cost. Experience shows that most marketing departments start with low-cost, low-accuracy measurements and then begin to experiment with approaches that are more complex. Key Challenges to Measuring Marketing Programs …
Advanced Strategies for Measuring Your Marketing Programs Read More »
Not to be outdone by Facebook’s Custom Audience feature, Twitter unveiled their own Tailored Audience tool in 2013. Much like Custom Audiences, Twitter’s Tailored Audiences allows retailers to target ads to specific audiences based on email addresses that the retailers have already collected. Previously, advertisers largely had to rely on keywords and the Twitter handles …
Your ad copy plays a key role in the success of your campaign. If it isn’t enticing, people won’t click through, and if it’s misleading (intentionally or not), it can mean a lower conversion rate for those that do land on your site. In previous posts, I’ve covered the step-by-step process for creating a …
LinkedIn Advertising Best Practices: Writing and Testing Ad Copy Read More »
