Month: April 2015

finding infographic ideas

Look to Real World Objects and Everyday Data First for Business Infographic Ideas

When I talk to my clients about creating a business infographic, many initially worry that they don’t have the resources to gather vast amounts of data or formulate some groundbreaking thesis. But after I do a little digging, it’s often obvious that they already have compelling information. Sometimes the data is even in graphic form, …

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targeting competitors employees

How to Target Your Competitors’ Employees with LinkedIn

While “poaching” another business’s employees was once considered a breach of an unwritten gentlemen’s agreement among competitors, targeting competitors’ employees is more widely considered an acceptable and even necessary practice today. That doesn’t mean that you can or should call up competitors’ employees with offers of higher salaries or incentives for giving away company secrets. …

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facebook website conversions

Step-by-Step Guide to Increasing Website Conversions from Facebook

With more than 650 million daily visitors, Facebook provides business owners who use its advertising features with wonderful conversion potential. But since you’re also competing with more than 1.5 million advertisers and 30 million branded Facebook pages, it’s essential to outshine the competition if you want to make a difference in your website conversions. In …

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