Month: November 2013

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The Ultimate Guide to Social Media Marketing: Comment and Reputation Sites

Online marketers are often hesitant to delve too deeply into the world of online comments sections. On the one hand, comments are an opportunity to engage with real consumers and get constructive feedback. On the other hand, there’s the risk that comment sections will be taken over by spammers and people with nothing good to …

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The Ultimate Guide to Social Media Marketing—Part 2: Social Bookmarking Sites

As you learned if you read the first part of this series, the blanket term “social media marketing” incorporates a whole host of ways to creatively promote your business, beyond the social media tent-poles like Facebook, Twitter, and LinkedIn. By branching out into different niche areas of social media marketing, you can target specific audiences, …

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Why Mobile is a Critical Part of Your Online Strategy

Don’t have a mobile-friendly website? You’re not just missing out on a good opportunity—you’re losing potential customers. According to the Pew Institute, 56% of Americans already own smartphones, and that number is just going to continue to grow. There are also 1.2 billion people worldwide who use smartphones to access the web. And if those …

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Analytics

Cross Device Session Stitching and User Identification: Big Brother or More Accountability?

What is Cross Device Tracking? In the course of a single day, most people interact with the internet through multiple devices. They might use a laptop at home, their smartphone on the go, and then a desktop at work. If the same person visits a website from each of these devices, it is seen as …

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