Month: February 2015

canva review

Review: How to Use Canva’s Free Infographic Design Tool

Infographics are a handy little marketing tool that can pack a big punch. If you’re not familiar with the term, infographics are a eye-catching visual representation of info, data, or knowledge that are designed to present information in a way that is quick, clear, and compelling. They combine text, images, and design to represent complex …

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linkedin audience targeting

Is Your Target Audience on LinkedIn?

With a notably smaller audience than other social media sites such as Facebook and Twitter, LinkedIn might not be first on your list when you are considering methods of digital advertising for your business. But as one of the nation’s oldest, most popular professional network, LinkedIn should not be completely ignored. Studies report that as …

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digital marketing plan

Why Would A Digital Marketing Strategy Fail?

A thoroughly developed digital marketing strategy is an essential part of a successful business strategy. Companies that fail to create a coherent and well-defined digital marketing strategy have trouble achieving their customer-related goals. Companies with a poor digital marketing strategy face difficulties maintaining their relationship with the existing customers, as well as attracting new ones. …

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optimizing linkedin sponsored stories

A Step-by-Step Guide to LinkedIn Sponsored Updates

In a previous article, I sang the praises of LinkedIn ad campaigns and their high view-to-conversion rates. Though commonly overlooked as a social media advertising platform, LinkedIn is great for businesses targeting a more business-orientated, high-income, or educated audience. If you are a seasoned LinkedIn user or you’ve had success using LinkedIn Ads, you may …

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