Month: February 2015

Canva Reviews

Review: How to Use Canva’s Free Infographic Design Tool

Infographics are a handy little marketing tool that can pack a big punch. If you’re not familiar with the term, infographics are a eye-catching visual representation of info, data, or knowledge that are designed to present information in a way that is quick, clear, and compelling. They combine text, images, and design to represent complex …

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Why Would A Digital Marketing Strategy Fail?

A thoroughly developed digital marketing strategy is an essential part of a successful business strategy. Companies that fail to create a coherent and well-defined digital marketing strategy have trouble achieving their customer-related goals. Companies with a poor digital marketing strategy face difficulties maintaining their relationship with the existing customers, as well as attracting new ones. …

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Optimizing LinkedIn Sponsored Stories

A Step-by-Step Guide to LinkedIn Sponsored Updates

In a previous article, I sang the praises of LinkedIn ad campaigns and their high view-to-conversion rates. Though commonly overlooked as a social media advertising platform, LinkedIn is great for businesses targeting a more business-orientated, high-income, or educated audience. If you are a seasoned LinkedIn user or you’ve had success using LinkedIn Ads, you may …

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