Month: April 2014

content giveaways

eBooks, Guides, and White Papers: Using Content Giveaways to Increase Conversions

Leave a Comment / Internet Marketing Pro, Social Marketing

Standing out from your online competitors isn’t an easy feat. With so many other companies using their websites and social networks to attract leads, you need to offer your prospects something truly worthwhile if you want them to stick around. That’s where content giveaways come in. According to a report from Business.com, white papers are …

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Big Changes to Google’s Product Listing Ads: What You Need to Know

Leave a Comment / Internet Marketing Pro

We’re not far into 2014, but Google has already made several significant changes to the way Product Listing Ads are structured and managed – and it’s likely there are more changes ahead of us. If you’re in online retail, it’s crucial to stay on top of them. Why? Because Google PLAs are rapidly dominating retail …

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question answer series

Straight Answers: 5 More Internet Marketing Questions from Businesses – Blogging, Google Ads, and More

4 Comments / Questions & Answer

Last week, I shared answers to 5 questions I received from clients about how to market their business online. The feedback has been great, so I’ve decided to share these on a regular basis. There’s a lot of confusion and misinformation about internet marketing techniques, and I hope this series will help clear some of …

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webcast

Ultimate Guide to Social Media: Webcasting Sites

1 Comment / Social Marketing

Web streaming seems to be everywhere these days—from subscription video sites like Netflix and Hulu to social media platforms like Spotify and Pandora, entertainment is largely being shaped by webcasting. However, it’s not just businesses in the entertainment industry that can directly benefit from this technology. For years, those in the B2B world have used …

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Ultimate Guide to Social Media Marketing: Content/Document Sites

4 Comments / Social Marketing

When you think of content marketing, the first few things you probably think of are your company blog, the articles you share on social media, and maybe white papers. However, there’s another important content marketing tool that businesses far too often overlook: sites specifically designed for sharing documents and presentations. While platforms like Prezi and …

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