Imagine that you’ve just written a brilliant blog post for your business, or you’ve stumbled across a great article that’s incredibly relevant to current events in your industry. You know that the best way to get more people to read this (and check out your site) is to broadcast the post on your social media …
How Hootsuite Can Streamline Your Social Media Marketing Read More »
How much would you pay a market research firm to provide valuable guidance on new product creation, advertising strategies, and customer preferences? Odds are that you can get the same valuable feedback with your traffic campaigns, even as you also seek to convert them into paying customers. Why split the two functions out when a …
Integrating Market Research with Paid Traffic Campaigns Read More »
In theory, writing web copy doesn’t sound like it should be that hard. You just sit at your computer, write what your product does, and share it with your site visitors, right? Unfortunately, there’s a bit more to it than just writing a basic product description. Your site visitors can likely find products similar to …
Chances are good that you have friends and acquaintances from all walks of life. Maybe some of them are really into video games, while others obsess over football. And your triathlon buddies definitely don’t mix well with your foodie friends. That’s not to say that there’s no crossover, but for the most part, those groups …
Ultimate Guide to Social Media Marketing: Nicheworking Read More »
Online shopping has made purchasing products almost impossibly easy—shoppers don’t have to leave the comfort of their home, and they can fill up their virtual carts and checkout with just a few button clicks. However, one problem with online shopping is that it’s a solitary activity with no social interaction, right? In this post you …
Ultimate Guide to Social Media Marketing: Social Marketplaces Read More »
It’s likely you’ve run into a PDF document on occasion as you search on Google, so you know that search engines are capable of indexing PDF documents. But that doesn’t help you understand their impact on SEO. Is it a good or a bad idea to add PDFs to your site? Here are a few …
Most business owners would agree that your reputation is one of your most valuable assets. You can put a price on your stock, materials and premises, but it’s hard to quantify exactly how much your reputation and goodwill are worth. Even if your business isn’t focused on the Internet, your online reputation is just as …
5 Things Every Small Business Owner Must Know About Online Reputation Management Read More »
If your business hasn’t jumped on the Pinterest bandwagon yet, you’re missing out—and you’re not alone. While there are over 70 million Pinterest users, there are only about 500,000 Pinterest business accounts. It’s somewhat surprising that more businesses haven’t capitalized on the popularity of Pinterest, since the site offers a great opportunity to show off …
Television advertising has been struggling since the advent of DVRs and video-streaming services like Netflix, and print magazine ads are equally troubled as more and more people turn to content they can find for free online. In the last few years, it’s become clear that online content marketing is one of the major new routes …
How to Develop a Content Marketing Strategy That Lasts Read More »
You’ve probably heard marketing experts advise bloggers to “make your site sticky and reduce bounce rates.” This marketing jargon confuses and frustrates blog authors, and they’ll often ignore this advice in favor of more easily understood tips and strategies (like targeting long-tail keywords in blog posts). Stickiness is simply getting visitors to engage deeply …
Strategies to Grow Organic Blog Traffic: Reduce Bounce Rate Read More »
