Setting Up a Successful Social Media Marketing Plan of Attack for Your Small Business

Setting Up a Successful Social Media Marketing Plan of Attack for Your Small Business (via

Image Source: Mass Relevance Social media is a necessary evil that you must conquer to market your business, big or small. It’s evil because it’s time consuming and takes a great deal of detail. Having a social media campaign is not as simple as…

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Tom Fanelli is one of the nation’s leading experts on website development and SEO, SEM, and social media marketing. With almost two decades of corporate and small business experience, Tom travels the country as a featured speaker, sharing his insight on online customer acquisition and lead generation for companies like Intuit, Microsoft, and Sage Software. He has also worked closely with the Southwest Florida Small Business Administration. Tom takes a tactical approach to lead generation by maximizing every step of the conversion process through A/B and multivariate testing methods. Because every business is different, Tom uses concrete data and analytics to make fluid decisions based on fact, not popular opinion. As Google algorithms and online engagements change, Tom keeps his wheels greased by constantly studying, testing, and implementing new SEO and SEM techniques. Tom enjoys sharing what he’s learned to audiences across the nation. When off the lecture circuit, Tom enjoys music, martial arts, and spending time with his wife and two children in the San Francisco Bay Area.

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