Search Marketing

This page contains all the posts at Tom Fanelli blog that are related to the search marketing. subscribe to this blog and learn the tips and tricks of SEO, PPC ,keywords research and lot more.

How to Increase Conversions with Remarketing Lists for Search Ads

Until this past year, coming up with targeted marketing campaigns has required something of a scattershot approach—you could look at metrics for your website (like bounce rate, time spent on page, most viewed product pages, etc.) and research customer demographics (age, gender, region, etc.), but you couldn’t know which specific web users had visited which …

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How to Use SlideShare as a Powerful SEO Tool

How to Use SlideShare as a Powerful SEO Tool

SlideShare is now one of the leading content marketing platforms for helping businesses build brand awareness, drive traffic, and generate leads. Supporting the growing trend for visual content, it’s now the world’s largest community for sharing presentations. Even global brands like IBM and HP are using it to distribute content and engage with customers. But …

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A Beginner’s Guide to A/B Testing Pay-Per-Click Ads—Part 2: Ad Headlines

A Beginner’s Guide to A/B Testing Pay-Per-Click Ads—Part 2: Ad Headlines

In the first part of this series, I went over the basics of A/B testing and discussed the 4 important variables you should test in your pay-per-click ads: the headline, links, body text, and keyword. Now I’d like to break each of those components down and talk about them in a little more detail, starting …

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