Linkedin Audience Targeting

Are Your Customers Using LinkedIn?

With a notably smaller audience than other social media sites such as Facebook and Twitter, LinkedIn might not be first on your list when you are considering methods of digital advertising for your business. But as one of the nation’s…

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6 Steps to Launch a Wordpress Website

6 Steps to Launching Your WordPress Site

When it comes to website content management for your business or brand, WordPress is an invaluable tool. From its simple beginnings as a blogging system, WordPress has grown into a comprehensive web content management system that you can use to…

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Why Would A Digital Marketing Strategy Fail?

A thoroughly developed digital marketing strategy is an essential part of a successful business strategy. Companies that fail to create a coherent and well-defined digital marketing strategy have trouble achieving their customer-related goals. Companies with a poor digital marketing strategy…

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Optimizing LinkedIn Sponsored Stories

How to Run a LinkedIn Sponsored Update Campaign

In a previous article, I sang the praises of LinkedIn ad campaigns and their high view-to-conversion rates. Though commonly overlooked as a social media advertising platform, LinkedIn is great for businesses targeting a more business-orientated, high-income, or educated audience. If…

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