Whether you are writing articles for your own website or articles for a directory, it is important to get the title right. No one will bother reading your article if your title is long or boring to read. Even if the content of your article is brilliant, if the title is bad, surely your article will fail. Here are the most effective types of titles that will entice people to read your articles.
Types of Titles
Typically, people are curious, so writing your title in the form of a question will make it irresistible for them to read your article just to satisfy their curiosity. However, not all types of question are applicable. The best type of question for a title is an open-ended one; a title that will compel the reader to view your article, read it, and find the answer.
Good – “Do You Know the 5 Quickest Ways to Stop Cigarette Smoking?”
Bad – “Do You Want to Stop Cigarette Smoking?”
Looking at these two titles, you’ll see that the first one is more enticing to read. It makes the user more curious about viewing and reading the article.
Another effective way to force people to read your article is to create a title that is in the form of a list. People online are more likely to read those articles that state a list of ideas or tips than those that don’t, as it makes it more compelling.
Here is the format for a list title:
“# – Ways To – Solve The Problem”
Good – “Top 5 Ways to Effortlessly Lose Weight”
Bad – “Ways to Lose Weight”
“How To” Title
More often than not, people are surfing the Internet to look for information about how to solve their problems or do something. To make an effective “How To” title, create a title, followed by your keyword or subject matter.
Good – “How to Choose the Right Web Host”
Bad – “Choosing the Right Web Host”
A title in the form of a benefit is a powerful way to get people to read your article because it creates a positive emotion in the reader. In fact, benefit is what makes people purchase a product or service.
Good – “The Great Benefits of Meditation for Relieving Stress”
Bad – “Meditation Helps Relieve Stress”
Tell your readers what benefits they will get from your article so that they will learn how the benefits could help them.
Of course, the introduction, body, and conclusion are also important, as well as your writing style, your formatting, and more. However, if you don’t have a great title, nobody will ever even get to see the rest!