Let’s face it – marketing technology is evolving at breakneck speeds. Just as customers are becoming more aware of their options, business owners are learning of better, and more efficient promotional tools. One of the best strategies to outlast your competition and get the clients’ attention is to implement solid digital marketing ideas for small business.
Many business owners are deluded into thinking that marketing is way easier to handle for small businesses than it is for big companies. The truth is that new startup companies are being formed every day. There are way too many of these small companies fighting for people’s attention.
What your company needs is to stand out from the crowd of small businesses. You have to really show people that your company is the one they need, and you have to show them why.
But first of all, you’ll need to get their attention! And what better way to do that than to utilize proper digital marketing for small business?
Why digital marketing for small business is essential to success
It’s easy to explain why small business owners tend to cling to so called traditional marketing methods. They usually think those marketing techniques are proven and dependable just because they were used to build most 20th century brands. Take note that this is a classic case of bias towards tradition.
In practice, there is no real reason to use ineffective and outdated marketing methods, no matter how well tested and proven they may seem. Holding on to them will just stand in the way of your company’s progress. But even more importantly, sticking with ineffective marketing can prevent you from getting to know marketing techniques that actually work.
- With digital marketing, every business gets a more even playing field. In traditional marketing, a small new company would have trouble reaching the marketing level of its bigger or more experienced counterparts. The size or type of business no longer plays a role in attracting customers. Digital marketing fills those gaps very efficiently.
- Digital marketing is cost-effective. This is part of the reason why businesses of every kind and size have equal opportunities for getting new clients. Spending lots of money on posters, leaflets, even TV, radio or newspaper advertisement – all of those belong to an era long past.
- Digital marketing is eco-friendly. You and your company no longer have to bear any worries that the means used to promote your business may be non ecological. Digital marketing shows up right on time to help save the environment, as printed promo materials are becoming a thing of the past.
- You can measure progress and achieve fast results. Digital marketing enables you to easily overview and analyze your progress. If things are not going as expected, you can adjust and fine-tune your strategy as often as you need to.
- Digital marketing delivers wider exposure. By advertising in newspapers, yellow pages or even television, your scope of audience is still relatively limited. The Internet enables us to have the world at our fingertips more than any other medium. Digital marketing helps us easily establish connections worldwide – something that would cost a fortune when done with traditional marketing.
- Digital marketing is not intrusive. It has happened to all of us – we pick up the phone and it’s some company’s employee. Perhaps we’ve even been approached by a stranger on the street offering to promote his or her business and sell us something we never asked for. On the Internet, it is usually clients who find you and seek you out. Hint, this is called inbound marketing, remember the phrase.
Digital marketing essentials
- A website for your company
A good website ought to represent your part of the Internet. Your website should provide the main way that future clients discover your business. Your business website represents your brand online, and you’re in control of how it will portray your company to new and existing clients.
- A blog
In addition to your company’s website, having a blog is a great way to engage potential customers. The content in a business blog is usually not as salesy by nature, while still enabling you to communicate with clients. One of the purposes of having a blog is to tell people that your business is not just a corporation out to get their money.
- Search engine optimization for both your website and your blog.
Optimizing your business website and blog for SEO is equivalent to optimization for success. Did you know that the majority of people using the Internet research products and services before buying?
Search engine optimization helps people find your business when they need it.
- Google Business – former Google Places
Google Business is a tool that you definitely don’t want to miss out on. Registering with Google Business is a great way to position your business as a local leader in the niche. Besides, connecting with locals increases your chances of getting regular customers. It’s incredibly useful, it’s free and it’s easy to set up.
- Social media
Considering the role of social media nowadays, involving your company can only do your business good. Making use of social media is a great and a non-intrusive way to promote your business and reach new clients. If your website or blog has social media sharing buttons, chances are that the word about your business will go even more viral.
Increase audience exposure and increase profits
Digital marketing offers way too many advantages compared to the outdated methods of traditional marketing. As opposed to what some people might still think, digital marketing is more affordable and more effective at the same time.
Another advantage to using digital marketing is the option to efficiently target separate audience groups. Defining your audience to the extent allowed by digital marketing is basically impossible if you were to use standard marketing techniques.
Thanks to technology, now small businesses can present themselves as well as their products and services in a better light than ever before. Digital marketing is not just a trend, but a permanent revolution.
Don’t fall behind. People are waiting to discover your small business. The future is happening right now.
13 thoughts on “Why You Need Digital Marketing for Small Business”
I run a small home business, and I use digital marketing exclusively. The main reason is exactly what you mentioned: It’s cost effective. New and small businesses don’t always have the advertising budget, so beating the pavement online (so to speak) really becomes the best way to promote your products and services.
I’m starting to agree with you, Tom. I’ve been resisting the world of social media marketing, but it’s fast becoming a necessity. Now, if I could only wrap my brain around search engine optimization…
Hi George, thanks for commenting. Remember you don’t have to do everything all at once. Just start a process of experimentation, do one thing at a time and measure what impact it has. Good luck, and I look forward to seeing your comments!
Maybe I’m in the minority here, but I actually enjoy blogging for my business. It’s a good way to keep my customers informed, gain new leads, and it actually keeps me feeling excited and refreshed about what I do on a daily basis.
Sammie, no doubt blogging helps you get into the conversation and be relevant. Studies have show businesses that blog have more search engine traffic and leads.
I like your point about digital marketing being non intrusive. Potential customers can actually choose to follow you, rather than us having to pursue them. It’s a small but powerful observation, Tom, and I think it represents a major marketing mentality shift too.
Thanks for sharing Mark!
I still haven’t fully explored Google Business, so it’s a bit of a mystery still. Any chance you could elaborate or devote a new article to this topic?
Mari, thanks for the comments, great idea, I will put that topic on the schedule!
thanks for articles sharing .
I like this post.I get more information.One of the best strategies to outlast our competition and get the clients’ attention is to implement solid digital marketing ideas for small business.I totally agree with you.Keep up your good work.
Thank you so much for your wonderful and inspiring blogs!
Have a nice day!
Thanks for sharing, thats a great tactic!
the every business is moving from the digital marketting…thanks for sharing…