Sometimes I think I could really use ESP, or “Extra Search Perception”, to read the mind of Google! I always have to remind myself no matter how often search algo’s change, human nature is fairly constant, and learning to leverage marketing psychology can give us an edge on the competition. When it comes to the …
6 Ways Marketing Psychology Can Improve Your ROI Read More »
By Charles Richardson – Director of Content at Fuel I had lunch a week ago with an old college friend. He runs a successful B2C e-commerce company (health goods/products) in a market segment that has become inundated with competitors pushing a variety of “ new, latest, greatest” products. Yet in spite of the growing competition—and …
It’s an age-old question: are email newsletters or social media sites the better marketing tool? Alright, maybe it’s not an age-old question, but it’s been a popular topic of debate in the online marketing tool for the past couple years (which is ages in internet time). The casual internet user (who hasn’t looked at recent …
Newsletters vs. Social Media: What’s Best for Your Business? Read More »
Whether you’re launching a new websites or updating an existing one, you can improve your site’s accessibility by taking the time to properly plan your navigation – the tabs, buttons, or links commonly displayed at the top or left of the homepage that help visitors get around the site itself. Often, these website “maps” can …
If your business hasn’t jumped on the Pinterest bandwagon yet, you’re missing out—and you’re not alone. While there are over 70 million Pinterest users, there are only about 500,000 Pinterest business accounts. It’s somewhat surprising that more businesses haven’t capitalized on the popularity of Pinterest, since the site offers a great opportunity to show off …
You’ve probably heard marketing experts advise bloggers to “make your site sticky and reduce bounce rates.” This marketing jargon confuses and frustrates blog authors, and they’ll often ignore this advice in favor of more easily understood tips and strategies (like targeting long-tail keywords in blog posts). Stickiness is simply getting visitors to engage deeply …
Strategies to Grow Organic Blog Traffic: Reduce Bounce Rate Read More »
New bloggers know that getting steady traffic to a website is an uphill battle for the first few months, and getting any significant traffic from search engines can take even longer. Carefully crafting content that focuses on long tail keywords gets a new site ranked faster. Basically, long tail keywords are more specific and less …
Strategies to Grow Organic Blog Traffic: Long Tail Keywords Read More »
New bloggers and content marketers often start strong out of the gate–targeting the right keyword search terms, optimizing on-site SEO, sharing generously across social media channels, and building a community of readers and followers. They do everything the experts recommend and more. For a few months. For a year. It’s a lot of work. …
Strategies to Grow Organic Blog Traffic: Keep Going Read More »
If you have a locally-based business, you understand the importance of advertising within your community. After all, people in your area can’t utilize your services or purchase products from you if they don’t know you exist. In the past this meant doing things like listing yourself in the local Yellow Pages, placing an ad in …
Local Businesses, You Need to Be on These 7 Local Business Listing Sites Read More »
In August 2013, Google quietly introduced their new Hummingbird algorithm… or at least they tried to introduce it quietly. Online marketers everywhere jumped on the update and began asking whether this meant that SEO as we know it is over. The short answer is that no, search engine optimization is not dead and buried. There …
4 SEO Strategies That Died and Aren’t Coming Back Read More »
